Woof FlipMat
The Woof FlipMat is an innovative, dual-sided enrichment tool that combines the benefits of a slow feeder and a lick mat into one highly versatile design. Licking releases naturally soothing hormones in dogs, and this mat channels that instinct to manage anxiety during bath time, grooming, crate training, or stressful encounters. Featuring a completely reversible layout, you can easily toggle between an "easy" side for quick rewards and a "hard" side for an extended mental challenge. Shop LickWells here for a perfect pairing to your FlipMat!
Product Highlights
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Dual-Sided Reversible Design – Offers two unique textures in one mat. Use the "easy" side for a rapid, satisfying distraction or flip it over to the "hard" side to prolong enrichment time.
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Push-Button Suction Technology – Engineered with integrated suction cups on both sides that grip firmly to smooth surfaces like bathtubs, refrigerators, tile floors, or car windows.
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Built-In Dosing Rings – Features smart, raised geometric rings on the easy side to help pet parents seamlessly portion out wet food, spreadable treats, or nutritional supplements.
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Premium Food-Grade Silicone – Crafted from 100% BPA-free, high-quality silicone that is durable, flexible, and completely safe for daily food contact.
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Dishwasher Safe Convenience – Designed for effortless cleanup; simply rinse off remaining debris and toss it on the top rack of your dishwasher.
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Perfect Companion for Spreads – Optimally designed to be paired with spreadable ingredients, wet kibble, pureed pumpkin, or peanut butter for a cooling, long-lasting frozen treat.
How to Use
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Pick a Side: Choose the "easy" texture (with built-in dosing rings) for quick rewards, or select the "hard" texture for an advanced, long-lasting brain game.
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Prep & Secure: Spread your dog's favorite wet food or healthy puree evenly across the textured surface. Press the mat firmly onto a clean, smooth vertical or horizontal surface to lock the suction cups.
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Clean Up: Once your pet is finished, rinse the mat with warm water, hand wash with mild dish soap, or place it directly into the dishwasher.
Pro Tip: Freeze the loaded mat for 1–2 hours before serving to create an extra-long challenge! This is highly effective for keeping pups relaxed during intense distractions like thunderstorms or neighborhood noise.