G. Boot Jean Charlie

Wrangler originated from the Blue Bell Overall Company, founded in 1904. In the 1940s, Blue Bell sought to create the ultimate jean specifically for cowboys. They collaborated with celebrity rodeo tailor "Rodeo Ben" to design apparel that could withstand the rigorous demands of rodeo life. The brand was officially launched in 1947, debuting the iconic 13MWZ cowboy cut jean.

Wrangler is a premier American manufacturer of denim, workwear, and casual apparel, globally recognized for its deep roots in Western heritage and rodeo culture.