Johnny Was® - Bohemian Luxury & Artisanal Craftsmanship
Founded in 1987 in California, Johnny Was has redefined modern bohemian luxury by beautifully crossing the line between vintage-inspired artistry and effortless, everyday wear. Taking inspiration from world travel, timeless textile history, and the rugged beauty of the West, the brand is celebrated for its ultimate signature detail: intricate, vibrant hand-designed embroidery. Every garment is treated as a wearable piece of fine art, blending cross-cultural aesthetics with flowing, vintage-style silhouettes. This striking aesthetic has earned the brand an incredibly loyal following among women who appreciate bold, expressive style and uncompromised artisanal luxury.
What sets Johnny Was completely apart is its use of premium, exquisite fabrics, including 100% natural breathable linen, custom-printed rayon knits, and sumptuous silk-blends. From flowing, statement-making maxi dresses and resort-ready kaftans to their iconic embroidered tunics and tailored denim, each piece is engineered for beautiful, fluid movement and easy care. Perfect for a striking dinner-out look, packing for a luxury getaway, or introducing an elevated touch of color to a high-end Western wardrobe, Johnny Was offers an heirloom-quality collection that celebrates individuality and free-spirited elegance.