Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
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The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
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Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
Rock & Roll Denim Women's Camo Cargo Relaxed Flare Jean
PanhandleStyle # BW6HD07900 This style features a moss green camo pattern with a high-rise waist, wide-leg cut, and tummy-slimming technology designed to cr...
View full detailsRock & Roll Denim Women's Pin Tuck Flare Jean
PanhandleStyle # BW6HD07886 These Rock & Roll Denim flares bring authentic Western style with a modern twist. Featuring a flattering high-rise cut and c...
View full detailsRock & Roll Denim Women's Clasp Relaxed Flare Jean
PanhandleStyle # BW6HD07846 These Rock & Roll Denim flares deliver that classic Western vibe with a relaxed fit that lets you move easy in the saddle or...
View full detailsRock & Roll Denim Women's Double Button Trouser
PanhandleStyle # BW5MD07849 Elevate your denim collection with this refined trouser featuring a flattering mid-rise silhouette in a versatile medium wash. T...
View full detailsRock & Roll Denim Women's Raised Boot Stitch Trouser
PanhandleStyle # BW5HD07884 Elevate your denim collection with this high-rise trouser from Rock & Roll, crafted to flatter and refine. The medium wash p...
View full detailsRock & Roll Denim Women's Snap Pocket Trouser
PanhandleStyle # BW5HD07843 These elevated trousers feature a refined medium wash and a high-rise silhouette designed to flatter and smooth. Functional snap...
View full detailsRock & Roll Welt Pocket Trouser Jean
PanhandleStyle # BW5HD07844 The Rock & Roll Cowgirl Women's Dark Wash Welt Pocket Trouser Jeans deliver a sleek mix of modern design and Western edge. S...
View full detailsRock & Roll Denim Women's Riding Jean - FINAL SALE
PanhandleStyle # BW4RD07903 These riding jeans feature a refined dark wash complemented by distinctive boot stitch pocket embroidery. Cut in a flattering bo...
View full detailsRock & Roll Denim Women's Mid Rise Bootcut Jean - FINAL SALE
PanhandleStyle # BW4MD07980 These mid-rise bootcut jeans showcase Rock & Roll Denim's iconic signature pocket styling in a sophisticated dark wash. Enha...
View full detailsPanhandle Slim Women's Conversational Snap Shirt
PanhandleStyle # BWN2S07657 Bring some charm to your wardrobe with this long-sleeve snap shirt that's made for mixing and matching. The snaps ...
View full detailsRock & Roll Denim Women's Western Print Pearl Snap Shirt
PanhandleStyle # BWN2S07634 Rock & Roll Denim brings Western flair to your everyday wardrobe with this charcoal printed pearl snap shirt. Featuring long...
View full detailsRock & Roll Denim Women's Denim Black Pearl Snap Shirt
PanhandleStyle # BWN2S03703 This refined black denim shirt combines timeless Western style with everyday versatility. Crafted from 100% cotton, it features ...
View full detailsRock & Roll Denim Women's Iridescent Gold Blazer - FINAL SALE
PanhandleStyle # BW96T07787 Add some shine to your work wardrobe with this gold blazer. Featuring long sleeves, a regular fit, and a spread collar, the shim...
View full detailsRock & Roll Denim Women's Iridescent Black Blazer - FINAL SALE
PanhandleStyle # BW96T07787 Add some shine to your work wardrobe with this black blazer. Featuring long sleeves, a regular fit, and a spread collar, the shi...
View full detailsRock & Roll Denim Women's Chain Print Black Blazer - FINAL SALE
PanhandleStyle # BW96T07784 Look your best in our Chain Print Blazer. Made from 100% polyester, this blazer features a button closure and an oversized silho...
View full detailsRock & Roll Denim Women's Microsuede Bomber Jacket - FINAL SALE
PanhandleStyle # BW92C07786 Bring a bold Western edge to your outerwear with the Rock & Roll Denim Women's Black Microsuede Applique Bomber. Crafted fro...
View full detailsRock & Roll Denim Women's Sherpa Sweater Cardigan - FINAL SALE
PanhandleStyle # BW95T07765 This refined cardigan sweater showcases a striking peacock Aztec print in a sophisticated long-sleeve silhouette. Crafted from a...
View full detailsRock & Roll Denim Women's Oversized Horse Sweater
PanhandleStyle # BW32T0780166 Material: Acrylic knit Fit: Relaxed fit Neckline: Round neck Sleeves: Long sleeves Design: Abstract horse heads
Rock & Roll Denim Women's Horse/Horseshoe Sweater - FINAL SALE
PanhandleStyle # BW32T07769 Embrace your Western spirit in this warm burnt orange Rock & Roll Denim sweater designed to support your authentic style. Th...
View full detailsRock & Roll Denim Women's Mock Neck Sweater - FINAL SALE
PanhandleStyle # BW32T07766 Make a confident statement in this Rock & Roll Denim mock neck sweater, designed to help you feel your best. The warm burnt ...
View full detailsRock & Roll Denim Women's All Over Aztec Teal Sweater - FINAL SALE
PanhandleStyle # BW32T07764 This women's sweater showcases an all-over teal Aztec print in a 100% acrylic construction designed for comfort and durability. ...
View full detailsRock & Roll Denim Women's Silver Metallic Cowl Tank Top
PanhandleStyle # BW20T07810 This tank top is perfect for adding a touch of shine to your outfit with its silver metallic color. Its sleeveless design and ad...
View full detailsPanhandle Slim Women's Aztec Hooded Puffer Jacket - FINAL SALE
PanhandleStyle # DW92C06854 Stay warm without compromising on style with the Aztec Puffer Jacket. Made from 100% polyester. This jacket features a waterproo...
View full detailsPanhandle Slim Women's Quilted Riding Jacket - FINAL SALE
PanhandleStyle # DW92C06857 Stay warm and stylish in the Quilted Riding Jacket. Crafted from 100% polyester, it combines function and comfort with a snap-fr...
View full detailsPanhandle Slim Women's Aztec Rodeo Jacket - FINAL SALE
PanhandleStyle # DW92C06844 The Aztec Printed Rodeo Jacket combines functionality with southwestern flair. Made from 100% polyester, this jacket features a ...
View full detailsPanhandle Slim Women's Aztec Short Coat - FINAL SALE
PanhandleStyle # DW92C06835 This brown Aztec-print short coat for women features long sleeves and a button closure. It includes hip pockets and is fleece-li...
View full detailsPanhandle Slim Women's Heather Wool Coat - FINAL SALE
PanhandleStyle # DW92C06829 The Heather Peacoat adds a classic touch to your outerwear collection. Made from a blend of 80% wool and 20% polyester, this coa...
View full detailsPanhandle Slim Women's Heather Wool Coat - FINAL SALE
PanhandleStyle # DW92C06829 The Heather Peacoat adds a classic touch to your outerwear collection. Made from a blend of 80% wool and 20% polyester, this coa...
View full detailsPanhandle Slim Men's Heather Knit Vest - FINAL SALE
PanhandleStyle # DM98C06187 This vest comes in Charcoal and is designed without sleeves for easy layering. It includes a zipper front, one chest pocket, and...
View full detailsPanhandle Slim Men's Jacquard Aztec Wool Vest - FINAL SALE
PanhandleStyle # DM98C06154 The Santa Fe Jacquard Aztec Vest combines comfort with a southwestern aesthetic. Crafted from 90% polyester and 10% wool, this v...
View full detailsPanhandle Slim Men's Solid Heather Puffer Wool Vest - FINAL SALE
PanhandleStyle # DM98C06148 This men's vest in black features a sleeveless design with both zipper and snap closures at the front. It includes hip pockets a...
View full detailsPanhandle Slim Mens Plaid Vest - FINAL SALE
PanhandleStyle # DM98C06145 This men's vest features a dark brown plaid pattern and a sleeveless design. It closes with a front zipper and includes hip pock...
View full detailsPanhandle Slim Men's Jacquard Border Bomber Jacket - FINAL SALE
PanhandleStyle # DM92C06166 Stay stylish and warm with the Pueblo Aztec Border Jacquard Bomber Jacket. Constructed from 90% polyester and 10% wool, this jac...
View full detailsPanhandle Slim Men's Washed Canvas Coat - FINAL SALE
PanhandleStyle # DM92C06174 This men's coat comes in a camel color and features long sleeves with snap closures. It offers double chest pockets, hip flap po...
View full detailsPanhandle Slim Men's Micro Check Wool Jacket - FINAL SALE
PanhandleStyle # DM92C06147 This men's jacket in dark brown features a micro check pattern and long sleeves. It has a snap front closure and hip flap pocket...
View full detailsPanhandle Slim Girl's Aztec Border Berber Pullover - FINAL SALE
PanhandleStyle # DG91C06863 Stay cozy and stylish with the Aztec Boarder Berber Pullover. Made from 100% polyester, this pullover features eye-catching Azte...
View full detailsPanhandle Slim Boy's Fleece Aztec Border Pullover - FINAL SALE
PanhandleStyle # DB91C06185 The Aztec Berber Quarter Zip Pullover is a versatile and comfortable addition to any child's wardrobe. Made from 100% polyester,...
View full detailsPanhandle Slim Boy's Printed Berber Jacket - FINAL SALE
PanhandleStyle # DB92C06190 This jacket for boys features a navy color with a long sleeve design and an Aztec print. It includes a zip-up front and offers b...
View full detailsRock & Roll Denim Jacquard Berber Lined Blanket
PanhandleStyle # BU46M06725 Color: Blue Aztec Print Berber
Rock & Roll Denim Men's Berber Lined Puffer Vest - FINAL SALE
PanhandleStyle # BM98C06893 Crafted in dark brown with a sleek sleeveless silhouette, this Rock & Roll Denim puffer vest delivers warmth through its plu...
View full detailsRock & Roll Denim Men's Berber Lined Puffer Vest - FINAL SALE
PanhandleStyle # BM98C06892 This men's puffer vest features a charcoal color with a Berber lining for added warmth. Designed in a versatile snap-closure, re...
View full detailsRock & Roll Denim Men's Reversible Aztec Vest - FINAL SALE
PanhandleStyle # BM98C06716 This Aztec Jacquard Vest for men is both practical and stylish. Crafted from 100% polyester, it features a regular fit and a sna...
View full detailsRock & Roll Denim Men's Reversible Aztec Shirt Jacket - FINAL SALE
PanhandleStyle # BM92C06731 This men's reversible shirt jacket in Black Aztec Print features snap closures and is designed with double chest pockets along w...
View full detailsRock & Roll Denim Men's Reversible Aztec Shirt Jacket - FINAL SALE
PanhandleStyle # BM92C06730 This men's reversible shirt jacket in Blue Aztec Print features snap closures and is designed with double chest pockets along wi...
View full detailsRock & Roll Denim Men's Plaid Shirt Jacket - FINAL SALE
PanhandleStyle # BM92C06714 This men's shirt jacket features a black plaid pattern and a full zip closure for easy wear. It includes two chest pockets and h...
View full detailsRock & Roll Denim Boy's Aztec Vest - FINAL SALE
PanhandleStyle # BB98C06716 This Aztec Jacquard Vest for kids is both practical and stylish. Crafted from 100% polyester, it features a regular fit and a sn...
View full details*Rock & Roll Denim Boy's Aztec Shirt Jacket - FINAL SALE
PanhandleStyle # BB92C06730 Featuring a blue Aztec print, this shirt jacket includes a snap front closure, two chest pockets, and hip pockets. Made from 100...
View full detailsRock & Roll Denim Men's Pistol Straight Leg Jean
PanhandleStyle # BM1PD07362 These jeans feature a medium vintage wash with a straight leg cut. They include a zip-fly and button closure, along with classic...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.