Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
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The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
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Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
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The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
Rock & Roll Denim Boys BB Gun Medium Vintage Regular Fit Jeans
PanhandleStyle # BB-9576 Regular fit, boot cut Classic medium wash with natural fade and whiskering Off-white topstitch Thick, heavy embroidered double “V...
View full detailsRock & Roll Denim Men's Black Plaid Sport Coat
PanhandleStyle # BM96C07483 A sharp, versatile layer for dressy Western style. This men's black plaid sport coat features a tailored silhouette with a struc...
View full detailsPanhandle Slim Men's Graphic Camel Tee
PanhandleStyle # PU21T07553 This men's graphic tee features a striking large back design in a versatile camel colorway. Crafted from a durable blend of 60% ...
View full detailsRock & Roll Denim Men's Plaid Sport Coat
PanhandleStyle # BM96C07383 Elevate your wardrobe with this Men’s Dark Brown Plaid Sports Coat, a versatile piece that blends classic tailoring with Western...
View full detailsRock & Roll Denim Men's Navy Paisley Sport Coat
PanhandleStyle # BM96C07479 This Rock & Roll Denim sport coat showcases a sophisticated navy paisley print, delivering refined style with practical func...
View full detailsRock & Roll Denim Men's Double Barrel Relaxed Straight Leg Jean
PanhandleStyle # M0S1612 Our Relaxed Fit Large V Relaxed Straight Leg Jeans combine relaxed comfort with sophisticated style. In a light wash with ivory top...
View full detailsRock & Roll Boy's Raised Denim Revolver Jean
PanhandleStyle # BB1RD06132 Dark Wash Revolver 99% Cotton 1% Spandex
Panhandle Slim Men's Rough Stock Geo Print Button Down Shirt
PanhandleStyle # RMB2S07566 Elevate your Western wardrobe with this Panhandle Slim button-down shirt, featuring a striking indigo base with multi-colored ge...
View full detailsRock & Roll Denim Men's Medallion Print Button Down Shirt
PanhandleStyle # BMB2S07637 This Rock & Roll Denim button-down combines classic Western style with contemporary comfort. Featuring a striking dark brown...
View full detailsPanhandle Slim Men's Aztec Stripe Jacquard Shacket
PanhandleStyle # PMB2S06904 This versatile shacket from Panhandle Slim blends casual comfort with refined style. Crafted from pure cotton, it features a str...
View full detailsRock & Roll Denim Men's Pistol Bootcut Jean
PanhandleStyle # BM1PD08013 These classic bootcut jeans feature a dark vintage wash that delivers timeless appeal with authentic character. The straight leg...
View full detailsRock & Roll Denim Men's Reflex Double Barrel Straight Leg Jean - FINAL SALE
PanhandleStyle # M0S3473 Discover unmatched comfort and flexibility with our Relaxed Fit Straight Leg Jeans. These men's jeans feature a medium vintage wash...
View full detailsRock & Roll Denim Men's Double Barrel Straight Jean
PanhandleStyle # BM0SD08005 Crafted with Reflex stretch denim, they move with you while holding their shape. The light vintage wash pairs easily with everyt...
View full detailsRock & Roll Denim Boy's Paisley Sport Coat
PanhandleStyle # BB96C07479 Bold and unapologetic, this navy sport coat demands attention. Featuring long sleeves and an audacious printed des...
View full detailsRock & Roll Denim Boy's Blue Sport Coat
PanhandleStyle # BB96C07480 This navy sport coat combines contemporary style with practical construction for young riders. The stretch denim fabric moves wi...
View full detailsRock & Roll Denim Boy's Pleather Embroidered Bootcut Jean
PanhandleStyle # BB0BD08052 Featuring pleather embroidery on the back pockets, these jeans are built from durable denim with a bootcut leg that fits perfect...
View full detailsRock & Roll Denim Men's Camo Polo Shirt - FINAL SALE
PanhandleStyle # BM51T07687 This refined polo shirt combines tactical style with performance functionality. Featuring a distinctive camel camouflage print, ...
View full detailsPanhandle Slim Men's Classic Fit Blue Stripe Button Down Shirt - FINAL SALE
PanhandleStyle # SMB2S07610 Elevate your Western wardrobe with the Panhandle Men's Blue Stripe Shirt. This long-sleeve shirt features a classic blue color w...
View full detailsRock & Roll Denim Men's Tek Ripstop Snap Shirt
PanhandleStyle # BMN3S06797 Elevate your style with the Rock & Roll Denim Men's Tek Ripstop Snap Shirt. Crafted from luxurious 100% polyester, this shor...
View full detailsRock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt
PanhandleStyle # BMN2S06797 This maroon long-sleeve shirt from Rock & Roll Denim combines rugged functionality with refined style. Engineered with advan...
View full detailsRock & Roll Denim Girl's Howdy Chocolate Sweater - FINAL SALE
PanhandleStyle # BG32T08064 Elevate her wardrobe with this sophisticated girl's sweater in rich chocolate tones. The long sleeves showcase an elegant "Howdy...
View full detailsRock & Roll Denim Men's 1/4 Snap Aztec Fleece Pullover - FINAL SALE
PanhandleStyle # BM91T07719 Stay warm and stylish in the Rock & Roll Denim Men's Grey Aztec Fleece Pullover. Featuring a bold gray Aztec print, this coz...
View full detailsRock & Roll Denim Girl's Horse Rider Teal Sweater - FINAL SALE
PanhandleStyle # BG32T08063 This refined teal sweater features a striking horse rider graphic that captures equestrian spirit with understated elegance. The...
View full detailsRock & Roll Denim Men's Double Barrel Straight Bootcut Jean
PanhandleStyle # BM0SD08008 Crafted in a dark vintage wash, these Rock & Roll Denim jeans feature a relaxed fit through the thigh with a straight bootcu...
View full detailsPanhandle Slim Natural Bandana
PanhandleStyle # PU47X07523 Elevate your accessory collection with this distinguished Panhandle Slim bandana, rendered in a refined natural colorway. Featur...
View full detailsPanhandle Slim Men's Western Satin Blue Stripe Snap Shirt - FINAL SALE
PanhandleStyle # SMN2S07620 This refined western shirt from Panhandle Slim showcases a striking blue stripe pattern in a sophisticated palette. Crafted from...
View full detailsPanhandle Slim Men's Western Satin White Stripe Snap Shirt
PanhandleStyle # SMN2S07619 This refined western shirt from Panhandle Slim showcases a striking white stripe pattern in a sophisticated palette. Crafted fro...
View full detailsPanhandle Slim Men's Keepin' It Western Graphic Tee - FINAL SALE
PanhandleStyle # PU22T07560 Crafted from a premium blend of 92% polyester and 8% spandex, this long-sleeve crew neck tee delivers both comfort and durabilit...
View full detailsRock & Roll Denim Men's Western Tek Plaid Snap Shirt
PanhandleStyle # BMN2S07965 Crafted from a premium blend of 99% polyester and 1% spandex, this Rock & Roll Denim western shirt delivers contemporary sop...
View full detailsPanhandle Slim Women's Boot Stitch Sweater
PanhandleStyle # LW32T07937 Crafted in pure cotton, this refined sweater features a distinctive boot stitch pattern that adds visual interest to an understa...
View full detailsRock & Roll Denim Men's Western Tek Plaid Snap Shirt
PanhandleStyle # BMN2S07966 Crafted from a premium blend of 99% polyester and 1% spandex, this Rock & Roll Denim western shirt delivers contemporary sop...
View full detailsPanhandle Slim Women's Boot Stitch Sweater
PanhandleStyle # LW32T07937 Crafted in pure cotton, this refined sweater features a distinctive boot stitch pattern that adds visual interest to an understa...
View full detailsPanhandle Slim Men's Black Western Print Pearl Snap Shirt
PanhandleStyle # TMN3S08290 The Panhandle Slim Men's Black Western Print Pearl Snap Shirt combines classic western style with modern comfort. This short-sle...
View full detailsRock & Roll Denim Women's White Tek Ripstop Pearl Snap Shirt
PanhandleStyle # BWN2S06797 Introducing Rock & Roll Denim Women's white pearl snap shirt—your go-to piece for versatile, dependable style. Long sleeves ...
View full detailsRock & Roll Denim Men's Tek Western Camo Pearl Snap Shirt
PanhandleStyle # BMN3S08394 The Rock & Roll Denim Men's Tek Western Camo Pearl Snap Shirt combines classic western style with modern comfort. This short...
View full detailsRock & Roll Denim Men's Tek Western Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S08390 Modern performance meets classic western style in the Men’s Grey Stripe Tek Western Shirt. Designed for all-day comfort, this sh...
View full detailsRock & Roll Denim Men's Tek Core Stripe Brown Pearl Snap Shirt - FINAL SALE
PanhandleStyle # BMN3S08383 The TEK Western Brown Micro Aztec Stripe Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 92% polyester and ...
View full detailsRock & Roll Denim Men's Tek Core Plaid Pearl Snap Shirt
PanhandleStyle # BMN3S08380 The Rock & Roll Denim Men's Tek Core Plaid Pearl Snap Shirt combines classic Western style with modern comfort. This short-s...
View full detailsRock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S08379 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt combines comfort and classic Western style. This powder blue sh...
View full detailsRock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt - Light Turquoise
PanhandleStyle # BMN3S08378 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt in light turquoise combines classic western style with modern c...
View full detailsRock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - FINAL SALE
PanhandleStyle # BMN3S06797 Rock & Roll Denim's Tek Ripstop Pearl Snap Shirt delivers performance and style in a striking hot pink. This short-sleeve sh...
View full detailsRock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Blue
PanhandleStyle # BMN3S06797 Rock & Roll Denim's Tek Ripstop Pearl Snap Shirt delivers performance and style in a striking blue. This short-sleeve shirt ...
View full detailsRock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Tan
PanhandleStyle # BMN3S06797 The Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt in Tan combines comfort and functionality for everyday wear. This s...
View full detailsRock & Roll Denim Men's Core Tek Stripe Pearl Snap Shirt
PanhandleStyle # BMN2S08379 The Rock & Roll Denim Men's Core Tek Stripe Pearl Snap Shirt combines classic Western style with modern comfort. This powder...
View full detailsRock & Roll Denim Men's Core Tek Stripe Pearl Snap Western Shirt
PanhandleStyle # BMN2S08378 Step into classic western style with the Men’s Turquoise Micro Stripe Tek Western Shirt. Designed for comfort and durability, th...
View full detailsRock & Roll Denim Men's Aztec Stripe Polo Shirt - FINAL SALE
PanhandleStyle # BM51T08347 Rock & Roll Denim's Aztec Stripe Polo Shirt combines classic Western style with modern performance. This natural-colored sho...
View full detailsRock & Roll Men's Teal Aztec Stripe Polo Shirt
PanhandleStyle # BM51T08346 Look cool and casual in this Rock & Roll Denim Teal Aztec Stripe Short Sleeve Polo. Made from 96% polyester and 4% spandex, ...
View full detailsRock & Roll Denim Men's Tan Serape Stripe Polo Shirt - FINAL SALE
PanhandleStyle # BM51T08344 Built for the hardworking man, this Rock & Roll Denim polo shirt features a distinctive tan serape stripe design that stands...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.