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Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

Rock & Roll Denim Boy's Aztec Jacquard Shacket - FINAL SALE

Panhandle
Original price $64.99
Original price $64.99 - Original price $64.99
Original price $64.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
SKU: 210000545525

Style # BB92C07677 This refined boy's shacket showcases a striking teal Aztec jacquard pattern that blends Western heritage with contemporary style...

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Original price $64.99
Original price $64.99 - Original price $64.99
Original price $64.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
Sale Sale

Rock & Roll Denim Men's Double Barrel Straight Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99
SKU: 210000545352

Style # BM0SD08008 Crafted in a dark vintage wash, these Rock & Roll Denim jeans feature a relaxed fit through the thigh with a straight bootcu...

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Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99

Panhandle Slim Natural Bandana

Panhandle
Original price $15.99 - Original price $15.99
Original price $15.99
$15.99
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Current price $15.99
SKU: 210000545192

Style # PU47X07523 Elevate your accessory collection with this distinguished Panhandle Slim bandana, rendered in a refined natural colorway. Featur...

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Original price $15.99 - Original price $15.99
Original price $15.99
$15.99
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Current price $15.99

Panhandle Slim Men's Western Satin Blue Stripe Snap Shirt

Panhandle
Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
$53.99 - $53.99
Current price $53.99
SKU: 210000545150

Style # SMN2S07620 This refined western shirt from Panhandle Slim showcases a striking blue stripe pattern in a sophisticated palette. Crafted from...

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Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
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Current price $53.99

Panhandle Slim Men's Western Satin White Stripe Snap Shirt

Panhandle
Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
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Current price $53.99
SKU: 210000545144

Style # SMN2S07619 This refined western shirt from Panhandle Slim showcases a striking white stripe pattern in a sophisticated palette. Crafted fro...

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Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
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Current price $53.99

Panhandle Slim Men's Keepin' It Western Graphic Tee

Panhandle
Original price $34.99 - Original price $34.99
Original price $34.99
$34.99
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Current price $34.99
SKU: 210000545135

Style # PU22T07560 Crafted from a premium blend of 92% polyester and 8% spandex, this long-sleeve crew neck tee delivers both comfort and durabilit...

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Original price $34.99 - Original price $34.99
Original price $34.99
$34.99
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Current price $34.99

Rock & Roll Denim Men's Western Tek Plaid Snap Shirt

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
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Current price $79.99
SKU: 210000545069

Style # BMN2S07965 Crafted from a premium blend of 99% polyester and 1% spandex, this Rock & Roll Denim western shirt delivers contemporary sop...

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Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
$79.99 - $79.99
Current price $79.99

Panhandle Slim Women's Boot Stitch Sweater

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
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Current price $62.99
SKU: 210000545086

Style # LW32T07937 Crafted in pure cotton, this refined sweater features a distinctive boot stitch pattern that adds visual interest to an understa...

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Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
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Current price $62.99

Rock & Roll Denim Men's Western Tek Plaid Snap Shirt

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
$79.99 - $79.99
Current price $79.99
SKU: 210000545074

Style # BMN2S07966 Crafted from a premium blend of 99% polyester and 1% spandex, this Rock & Roll Denim western shirt delivers contemporary sop...

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Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
$79.99 - $79.99
Current price $79.99

Panhandle Slim Women's Boot Stitch Sweater

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99
SKU: 210000545081

Style # LW32T07937 Crafted in pure cotton, this refined sweater features a distinctive boot stitch pattern that adds visual interest to an understa...

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Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99

Panhandle Slim Men's Black Western Print Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544705

Style # TMN3S08290 The Panhandle Slim Men's Black Western Print Pearl Snap Shirt combines classic western style with modern comfort. This short-sle...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Women's White Tek Ripstop Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544673

Style # BWN2S06797 Introducing Rock & Roll Denim Women's white pearl snap shirt—your go-to piece for versatile, dependable style. Long sleeves ...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Western Desert Print Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544669

Style # BMN3S08399 This Rock & Roll Denim Western Desert Print Pearl Snap Shirt is designed to support your lifestyle with thoughtful details. ...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Camo Olive Pearl Snap Western Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544667

Style # BMN3S08395 Make a statement with the Rock & Roll Denim Men's Tek Camo Western Shirt, designed to support your lifestyle with thoughtful...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Western Camo Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544703

Style # BMN3S08394 The Rock & Roll Denim Men's Tek Western Camo Pearl Snap Shirt combines classic western style with modern comfort. This short...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Tek Western Stripe Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544654

Style # BMN3S08390 Modern performance meets classic western style in the Men’s Grey Stripe Tek Western Shirt. Designed for all-day comfort, this sh...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Core Stripe Brown Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544650

Style # BMN3S08383 The TEK Western Brown Micro Aztec Stripe Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 92% polyester and ...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Tek Core Plaid Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544645

Style # BMN3S08380 The Rock & Roll Denim Men's Tek Core Plaid Pearl Snap Shirt combines classic Western style with modern comfort. This short-s...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544641

Style # BMN3S08379 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt combines comfort and classic Western style. This powder blue sh...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt - Light Turquoise

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544635

Style # BMN3S08378 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt in light turquoise combines classic western style with modern c...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Hot Pink

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95
SKU: 210000544631

Style # BMN3S06797 Rock & Roll Denim's Tek Ripstop Pearl Snap Shirt delivers performance and style in a striking hot pink. This short-sleeve sh...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Blue

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544625

Style # BMN3S06797 Rock & Roll Denim's Tek Ripstop Pearl Snap Shirt delivers performance and style in a striking blue. This short-sleeve shirt ...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Emerald

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544621

Style # BMN3S06797 The Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt in Emerald combines performance and style in a versatile short-slee...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt - Tan

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95
SKU: 210000544615

Style # BMN3S06797 The Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt in Tan combines comfort and functionality for everyday wear. This s...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
$64.95 - $64.95
Current price $64.95

Rock & Roll Denim Men's Core Tek Stripe Pearl Snap Shirt

Panhandle
Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
$72.95 - $72.95
Current price $72.95
SKU: 210000544572

Style # BMN2S08379 The Rock & Roll Denim Men's Core Tek Stripe Pearl Snap Shirt combines classic Western style with modern comfort. This powder...

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Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
$72.95 - $72.95
Current price $72.95

Rock & Roll Denim Men's Core Tek Stripe Pearl Snap Western Shirt

Panhandle
Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
$72.95 - $72.95
Current price $72.95
SKU: 210000544565

Style # BMN2S08378 Step into classic western style with the Men’s Turquoise Micro Stripe Tek Western Shirt. Designed for comfort and durability, th...

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Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
$72.95 - $72.95
Current price $72.95

Panhandle Slim Men's Red Pearl Snap Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95
SKU: 210000544415

Style # TM51T08292  Panhandle Slim brings Western style to your casual wardrobe with this red polo shirt featuring an all-over arrow print design. ...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Panhandle Slim Men's Natural Desert Print Pearl Snap Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95
SKU: 210000544409

Style # TM51T08214 Panhandle Slim brings Western style to your casual wardrobe with this natural-colored polo shirt featuring an all-over desert pr...

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Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95

Panhandle Slim Men's Turquoise Desert Print Pearl Snap Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
$49.95 - $49.95
Current price $49.95
SKU: 210000544398

Style # TM51T08203 Panhandle Slim brings Western style to your casual wardrobe with this turquoise polo shirt featuring a striking desert print. Th...

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Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95

Rock & Roll Denim Men's Charcoal Camo Mesh Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544387

Style # BM51T08355 Look cool and casual in our Polo. Made from 96% polyester and 4% spandex, this polo features a regular fit that offers comfort a...

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Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95

Rock & Roll Denim Men's Camo Mesh Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95
SKU: 210000544383

Style # BM51T08354 Built for the hardworking man who demands comfort and reliability, this Rock & Roll Denim polo delivers on both fronts. The ...

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Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95

Rock & Roll Denim Men's Aztec Stripe Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95
SKU: 210000544369

Style # BM51T08347 Rock & Roll Denim's Aztec Stripe Polo Shirt combines classic Western style with modern performance. This natural-colored sho...

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Original price $49.95 - Original price $49.95
Original price $49.95
$49.95
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Current price $49.95

Rock & Roll Men's Teal Aztec Stripe Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544365

Style # BM51T08346 Look cool and casual in this Rock & Roll Denim Teal Aztec Stripe Short Sleeve Polo. Made from 96% polyester and 4% spandex, ...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Rock & Roll Denim Men's Tan Serape Stripe Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544360

Style # BM51T08344 Built for the hardworking man, this Rock & Roll Denim polo shirt features a distinctive tan serape stripe design that stands...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Rock & Roll Denim Men's Black Aztec Print Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544356

Style # BM51T08342 Make a statement with Rock & Roll Denim's Black Aztec Print Polo Shirt, designed to support your active lifestyle. This vers...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Rock & Roll Denim Men's White Geo Print Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544347

Style # BM51T08332 This sharp Rock & Roll Denim polo delivers performance and style for the modern cowboy. Featuring an all-over geometric prin...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Rock & Roll Denim Men's Peacock Geo Print Polo Shirt

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000544338

Style # BM51T08329 Don't miss out on this Rock & Roll Denim Men's Peacock Geo Print Polo. Durable Fabric with UPF 50+ protection!  Color: Peac...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Panhandle Slim Men's Geo Print Button Down Shirt

Panhandle
Original price $57.99 - Original price $57.99
Original price $57.99
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Current price $57.99
SKU: 210000544306

Style # RMB2S07569 This versatile khaki shirt features an all-over geometric print that adds visual interest to your everyday wardrobe. The long sl...

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Original price $57.99 - Original price $57.99
Original price $57.99
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Current price $57.99

Rock & roll Denim Men's Floral Print Pearl Snap Shirt

Panhandle
Original price $71.99 - Original price $71.99
Original price $71.99
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Current price $71.99
SKU: 210000544282

Style # BMN2S07666 Elevate your Western wardrobe with this Rock & Roll Denim floral print shirt, designed to help you express your personal sty...

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Original price $71.99 - Original price $71.99
Original price $71.99
$71.99
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Current price $71.99

Rock & Roll Denim Men's Revolver Straight Boot Jean

Panhandle
Original price $89.99 - Original price $89.99
Original price $89.99
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Current price $89.99
SKU: 210000544257

Style # BM1RD08024 Rock & Roll Denim brings authentic Western style with this men's straight boot jean featuring a striking embroidered revolve...

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Original price $89.99 - Original price $89.99
Original price $89.99
$89.99
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Current price $89.99

Rock & Roll Denim Girl's Camo Flare Jean - FINAL SALE

Panhandle
Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $30.00
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Current price $30.00
SKU: 210000544240

Style # BG6PD07900 Featuring a moss green camo print, these flare jeans are designed with classic four-pocket styling and secure with a zipper and ...

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Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $30.00
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Current price $30.00
Sale Sale

Rock & Roll Denim Girl's Wine Corduroy Flare Jean

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000544231

Style # BG6PD07830 This wine-colored corduroy flare jean for girls includes faux front pockets, practical back pockets, and a secure zipper and sna...

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Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99

Rock & Roll Denim Girl's Raised Denim Boot Stitch Trouser - FINAL SALE

Panhandle
Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
SKU: 210000544230

Style # BG5MD08059 Featuring a medium wash, these trousers offer a zip-fly with button closure and a classic five-pocket design. The trouser legs a...

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Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
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Current price $39.00
Sale Sale

Rock & Roll Denim Boy's Paisley Pearl Snap Shirt

Panhandle
Original price $47.99 - Original price $47.99
Original price $47.99
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Current price $47.99
SKU: 210000544209

Style # BBN2S07644 This boy's western shirt features a striking blue paisley print that captures classic cowboy style. The long sleeves provide ver...

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Original price $47.99 - Original price $47.99
Original price $47.99
$47.99
$47.99 - $47.99
Current price $47.99

Rock & Roll Denim Boy's Ladder Stitch Embroidered Bootcut Jean

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99
SKU: 210000544196

Style # BB0BD08050 Featuring a medium vintage wash, these bootcut jeans offer a classic five-pocket design with a regular fit. Detailed with ladder...

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Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99

Rock & Roll Denim Boy's Ladder Stitch Embroidered Bootcut Jean

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99
SKU: 210000544185

Style # BB0BD08049 Featuring a dark vintage wash, these bootcut jeans offer a classic five-pocket design with a regular fit. Detailed with ladder s...

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Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
$62.99 - $62.99
Current price $62.99

Panhandle Slim Men's Vintage Stripe Snap Shirt

Panhandle
Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
SKU: 210000519628

Style # PMN3S05751 Fit: Slim Color: Tan/Multi Closure: Snap Detail: Double Snap Pockets Materials: 97% Polyester, 3% Spandex

Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
Sale Sale

Rock & Roll Denim Women's Wine Corduroy Button Flare Jean - FINAL SALE

Panhandle
Original price $74.99
Original price $74.99 - Original price $74.99
Original price $74.99
Current price $49.00
$49.00 - $49.00
Current price $49.00
SKU: 210000534300

Style # BW6PD07830 These women's jeans feature a rich wine color with a zipper closure and faux front pockets paired with functional back pockets. ...

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Original price $74.99
Original price $74.99 - Original price $74.99
Original price $74.99
Current price $49.00
$49.00 - $49.00
Current price $49.00
Sale Sale
Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

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