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Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

Panhandle Slim Boy's Western Geo Print Pearl Snap Shirt

Panhandle
Original price $37.99 - Original price $37.99
Original price $37.99
$37.99
$37.99 - $37.99
Current price $37.99
SKU: 210000549712

Style # SBN2S07608 This Panhandle Slim western shirt brings serious style to any young buckaroo's wardrobe! Decked out in an eye-catching blue and ...

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Original price $37.99 - Original price $37.99
Original price $37.99
$37.99
$37.99 - $37.99
Current price $37.99

Rock & Roll Denim Men's Aztec Print Western Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
$64.99 - $64.99
Current price $64.99
SKU: 210000549708

Style # BMN2S07645 Rock & Roll Denim brings the heat with this eye-catching Aztec print western shirt that's ready to turn heads. Featuring a v...

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Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
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Current price $64.99

Rock & Roll Denim Men's Western Vintage Print Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
$64.99 - $64.99
Current price $64.99
SKU: 210000549701

Style # BNN2S07634 Rock & Roll Denim brings vintage Western flair to your everyday wardrobe with this charcoal multi-print pearl snap shirt. Fe...

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Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
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Current price $64.99

Rock & Roll Denim Men's Solid Woven Olive Pearl Snap Shirt

Panhandle
Original price $69.99 - Original price $69.99
Original price $69.99
$69.99
$69.99 - $69.99
Current price $69.99
SKU: 210000549132

Style # BMN2S07875 This classic western shirt features a rich olive hue with pearl snap closures for authentic style and durability. Long sleeves p...

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Original price $69.99 - Original price $69.99
Original price $69.99
$69.99
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Current price $69.99

Panhandle Slim Men's Peacock Aztec Print Button Down Shirt

Panhandle
Original price $57.99 - Original price $57.99
Original price $57.99
$57.99
$57.99 - $57.99
Current price $57.99
SKU: 210000549105

Style # RMB2S07592 Crafted from a premium 97% cotton and 3% spandex blend, this long-sleeve button-down shirt combines durability with subtle elast...

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Original price $57.99 - Original price $57.99
Original price $57.99
$57.99
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Current price $57.99

Rock & Roll Denim Men's Dale Cactus Print Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
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Current price $64.99
SKU: 210000549100

Style # BMN2S07640 This Rock & Roll Denim western shirt combines classic style with modern comfort. The dark brown cactus print delivers authen...

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Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
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Current price $64.99

Rock & Roll Denim Men's Reflex Pistol Straight Leg Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99
SKU: 210000219850

Style # M1P3473 Rock & Roll Denim brings the perfect blend of comfort and classic style with these Reflex Pistol jeans. Crafted from a premium ...

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Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
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Current price $84.99

Rock & Roll Denim Men's Blue Plaid Sport Coat

Panhandle
Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99
SKU: 210000548133

Style # BM96C07482 Long Sleeves Spread Notched Collar 2-Button Front Closure Slip Chest Pocket Flap Hand Pockets 2 Interior Pockets Lined Inter...

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Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
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Current price $149.99

Panhandle Slim Men's Snap Modern Vintage Blue Striped Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99
SKU: 210000548141

Style # PMN2S07515 Style: Long Sleeve Shirt Color: Blue Fit: Slim Closure: Snap Detail: Chest Snap Pockets Materials: 97% Cotton, 3% Spandex

Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
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Current price $64.99

Panhandle Men's Western Paisley Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99
SKU: 210000548046

Style # RMN2S07581 With a subtle beige paisley print, this long-sleeve Western shirt from Rough Stock shows off personality and character without a...

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Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99

Panhandle Slim Boy's Snap Western Indigo Shirt

Panhandle
Original price $37.99 - Original price $37.99
Original price $37.99
$37.99
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Current price $37.99
SKU: 210000548036

Style # RBN2S07566 Material: Cotton plain weave Fit: Standard fit Closure: Pearl snap front Neckline: Spread collar Sleeves: Long sleeves Pockets:...

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Original price $37.99 - Original price $37.99
Original price $37.99
$37.99
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Current price $37.99

Rock & Roll Denim Men's Snap Geo Print

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
$64.99 - $64.99
Current price $64.99
SKU: 210000548029

Style # BMN2S07638 Material: Soft cotton blend Fit: Tailored Western fit Closure: Full pearl snap front Neckline: Classic spread collar Sleeves: L...

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Original price $64.99 - Original price $64.99
Original price $64.99
$64.99
$64.99 - $64.99
Current price $64.99

Panhandle Slim Men's Snap Western Print Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99
SKU: 210000548015

Style # RMN2S07579 Material: Durable, breathable cotton blend Fit: Classic, true-to-size Western fit Closure: Pearl snap front Neckline: Structure...

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Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99

Panhandle Slim Men's Geo Print Button Down Shirt

Panhandle
Original price $56.99 - Original price $56.99
Original price $56.99
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Current price $56.99
SKU: 210000548018

Style # RMB2S07586 Geometric Print Color: Red 97% Cotton/3% Spandex Long Sleeves Button Down Collar Placket Cuffs Single Open Chest Pocket With Lo...

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Original price $56.99 - Original price $56.99
Original price $56.99
$56.99
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Current price $56.99

Panhandle Slim Men's Geo Print Shirt - FINAL SALE

Panhandle
Original price $56.99
Original price $56.99 - Original price $56.99
Original price $56.99
Current price $37.00
$37.00 - $37.00
Current price $37.00
SKU: 210000548008

Style # RMB2S07572 Style: Long Sleeve Color: Black Print: Geometric Print Detail: Button Closure Detail: Single Chest Pocket with Panhandle Embroi...

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Original price $56.99
Original price $56.99 - Original price $56.99
Original price $56.99
Current price $37.00
$37.00 - $37.00
Current price $37.00
Sale Sale

Rock & Roll Denim Men's Solid Woven Pearl Snap Shirt

Panhandle
Original price $69.99 - Original price $69.99
Original price $69.99
$69.99
$69.99 - $69.99
Current price $69.99
SKU: 210000548000

Style # BMN2S07875 Crafted for the modern man who values quality and comfort, this beige woven shirt delivers everyday reliability. Pearl snap clos...

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Original price $69.99 - Original price $69.99
Original price $69.99
$69.99
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Current price $69.99

Rock & Roll Denim Men's Taupe Sport Coat

Panhandle
Original price $169.99 - Original price $169.99
Original price $169.99
$169.99
$169.99 - $169.99
Current price $169.99
SKU: 210000547781

Style # BM96C07484 This taupe sport coat from Rock & Roll Denim marries Western heritage with contemporary elegance. The sophisticated multicol...

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Original price $169.99 - Original price $169.99
Original price $169.99
$169.99
$169.99 - $169.99
Current price $169.99

Rock & Roll Denim Men's Blue Sport Coat

Panhandle
Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99
SKU: 210000547766

Style # BM96C07480 This Rock & Roll Denim sport coat delivers classic Western styling with refined tailoring. The blue fabric pairs with a spre...

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Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99

Panhandle Slim Brown Duffle Bag

Panhandle
Original price $197.99 - Original price $197.99
Original price $197.99
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Current price $197.99
SKU: 210000547751

Style # SU43X08528 Travel in style. This is simply beautiful with plenty of room. This Rounded Aztec Leather Duffle Bag features a spacious main co...

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Original price $197.99 - Original price $197.99
Original price $197.99
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Current price $197.99

Panhandle Slim Olive Duffle Bag

Panhandle
Original price $167.99 - Original price $167.99
Original price $167.99
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Current price $167.99
SKU: 210000547749

Style # SU43X08526 This Rounded Canvas Duffle Bag features a spacious main compartment with a secure zip closure, sturdy top handles, and an adjust...

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Original price $167.99 - Original price $167.99
Original price $167.99
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Current price $167.99

Panhandle Slim Olive Messenger Bag

Panhandle
Original price $143.99 - Original price $143.99
Original price $143.99
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Current price $143.99
SKU: 210000547750

Style # SU43X08527 This messenger bag offers a practical design with a spacious main compartment and secure zip closure under a flap with dual buck...

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Original price $143.99 - Original price $143.99
Original price $143.99
$143.99
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Current price $143.99

Rock & Roll Denim Boys BB Gun Medium Vintage Regular Fit Jeans

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000090231

Style # BB-9576 Regular fit, boot cut Classic medium wash with natural fade and whiskering Off-white topstitch  Thick, heavy embroidered double “V...

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Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99

Rock & Roll Denim Men's Conversational Printed Polo Shirt

Panhandle
Original price $48.99 - Original price $48.99
Original price $48.99
$48.99
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Current price $48.99
SKU: 210000547381

Style # BM51T07692 The Rock & Roll Denim Men's Conversational Printed Polo Shirt features a breathable short sleeve design made with a blend of...

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Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99

Panhandle Slim Women's Embroidered Dark Brown Maxi Dress

Panhandle
Original price $72.99 - Original price $72.99
Original price $72.99
$72.99
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Current price $72.99
SKU: 210000547383

Style # LWD2R07945 The Embroidered Maxi Dress offers a fresh take on a classic style. Made from 100% rayon, this long-sleeve dress features an embr...

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Original price $72.99 - Original price $72.99
Original price $72.99
$72.99
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Current price $72.99

Rock & Roll Denim Men's Black Plaid Sport Coat

Panhandle
Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99
SKU: 210000546224

Style # BM96C07483 A sharp, versatile layer for dressy Western style. This men's black plaid sport coat features a tailored silhouette with a struc...

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Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
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Current price $149.99

Panhandle Slim Men's Graphic Camel Tee

Panhandle
Original price $29.99 - Original price $29.99
Original price $29.99
$29.99
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Current price $29.99
SKU: 210000546228

Style # PU21T07553 This men's graphic tee features a striking large back design in a versatile camel colorway. Crafted from a durable blend of 60% ...

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Original price $29.99 - Original price $29.99
Original price $29.99
$29.99
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Current price $29.99

Rock & Roll Denim Men's Plaid Sport Coat

Panhandle
Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99
SKU: 210000546212

Style # BM96C07383 Elevate your wardrobe with this Men’s Dark Brown Plaid Sports Coat, a versatile piece that blends classic tailoring with Western...

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Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
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Current price $149.99

Rock & Roll Denim Men's Navy Paisley Sport Coat

Panhandle
Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99
SKU: 210000546207

Style # BM96C07479 This Rock & Roll Denim sport coat showcases a sophisticated navy paisley print, delivering refined style with practical func...

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Original price $149.99 - Original price $149.99
Original price $149.99
$149.99
$149.99 - $149.99
Current price $149.99

Rock & Roll Denim Men's Double Barrel Relaxed Straight Leg Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
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Current price $84.99
SKU: 210000258731

Style # M0S1612 Our Relaxed Fit Large V Relaxed Straight Leg Jeans combine relaxed comfort with sophisticated style. In a light wash with ivory top...

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Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
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Current price $84.99

Rock & Roll Boy's Raised Denim Revolver Jean

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000546180

Style # BB1RD06132 Dark Wash Revolver 99% Cotton 1% Spandex

Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99

Panhandle Slim Men's Rough Stock Geo Print Button Down Shirt

Panhandle
Original price $57.99 - Original price $57.99
Original price $57.99
$57.99
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Current price $57.99
SKU: 210000546084

Style # RMB2S07566 Elevate your Western wardrobe with this Panhandle Slim button-down shirt, featuring a striking indigo base with multi-colored ge...

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Original price $57.99 - Original price $57.99
Original price $57.99
$57.99
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Current price $57.99

Rock & Roll Denim Men's Medallion Print Button Down Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000546075

Style # BMB2S07637 This Rock & Roll Denim button-down combines classic Western style with contemporary comfort. Featuring a striking dark brown...

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Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99

Panhandle Slim Men's Aztec Stripe Jacquard Shacket

Panhandle
Original price $88.99 - Original price $88.99
Original price $88.99
$88.99
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Current price $88.99
SKU: 210000546012

Style # PMB2S06904 This versatile shacket from Panhandle Slim blends casual comfort with refined style. Crafted from pure cotton, it features a str...

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Original price $88.99 - Original price $88.99
Original price $88.99
$88.99
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Current price $88.99

Rock & Roll Denim Men's Pistol Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000545979

Style # BM1PD08013 These classic bootcut jeans feature a dark vintage wash that delivers timeless appeal with authentic character. The straight leg...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Men's Reflex Double Barrel Straight Leg Jean - FINAL SALE

Panhandle
Original price $82.99
Original price $82.99 - Original price $82.99
Original price $82.99
$54.00 - $84.99
$54.00 - $84.99
Current price $54.00
SKU: 210000302497

Style # M0S3473 Discover unmatched comfort and flexibility with our Relaxed Fit Straight Leg Jeans. These men's jeans feature a medium vintage wash...

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Original price $82.99
Original price $82.99 - Original price $82.99
Original price $82.99
$54.00 - $84.99
$54.00 - $84.99
Current price $54.00
Sale Sale

Rock & Roll Denim Men's Double Barrel Straight Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99
SKU: 210000545852

Style # BM0SD08005 Crafted with Reflex stretch denim, they move with you while holding their shape. The light vintage wash pairs easily with everyt...

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Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
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Current price $84.99

Rock & Roll Denim Boy's Paisley Sport Coat

Panhandle
Original price $99.95 - Original price $99.95
Original price $99.95
$99.95
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Current price $99.95
SKU: 210000545832

Style # BB96C07479 Bold and unapologetic, this navy sport coat demands attention. Featuring long sleeves and an audacious printed des...

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Original price $99.95 - Original price $99.95
Original price $99.95
$99.95
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Current price $99.95

Rock & Roll Denim Boy's Blue Sport Coat

Panhandle
Original price $99.95 - Original price $99.95
Original price $99.95
$99.95
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Current price $99.95
SKU: 210000545836

Style # BB96C07480 This navy sport coat combines contemporary style with practical construction for young riders. The stretch denim fabric moves wi...

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Original price $99.95 - Original price $99.95
Original price $99.95
$99.95
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Current price $99.95

Rock & Roll Denim Boy's Pleather Embroidered Bootcut Jean

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
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Current price $62.99
SKU: 210000545799

Style # BB0BD08052 Featuring pleather embroidery on the back pockets, these jeans are built from durable denim with a bootcut leg that fits perfect...

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Original price $62.99 - Original price $62.99
Original price $62.99
$62.99
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Current price $62.99

Rock & Roll Denim Men's Camo Polo Shirt

Panhandle
Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99
SKU: 210000545773

Style # BM51T07687 This refined polo shirt combines tactical style with performance functionality. Featuring a distinctive camel camouflage print, ...

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Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99

Rock & Roll Denim Boy's Conversational Printed Polo Shirt

Panhandle
Original price $34.99 - Original price $34.99
Original price $34.99
$34.99
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Current price $34.99
SKU: 210000545763

Style # BB51T07691 This refined boy's polo combines classic western aesthetics with modern performance technology. Featuring a striking conversatio...

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Original price $34.99 - Original price $34.99
Original price $34.99
$34.99
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Current price $34.99

Panhandle Slim Men's Classic Fit Blue Stripe Button Down Shirt

Panhandle
Original price $51.99 - Original price $51.99
Original price $51.99
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Current price $51.99
SKU: 210000545619

Style # SMB2S07610 Elevate your Western wardrobe with the Panhandle Men's Blue Stripe Shirt. This long-sleeve shirt features a classic blue color w...

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Original price $51.99 - Original price $51.99
Original price $51.99
$51.99
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Current price $51.99

Panhandle Slim Men's Aztec Print Snap Polo Shirt

Panhandle
Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99
SKU: 210000545629

Style # TM51T07542 This refined polo shirt showcases a striking white Aztec-inspired pattern that brings contemporary flair to classic Western wear...

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Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99

Rock & Roll Denim Men's Tek Ripstop Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
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Current price $64.95
SKU: 210000545612

Style # BMN3S06797 Elevate your style with the Rock & Roll Denim Men's Tek Ripstop Snap Shirt. Crafted from luxurious 100% polyester, this shor...

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Original price $64.95 - Original price $64.95
Original price $64.95
$64.95
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Current price $64.95

Rock & Roll Denim Men's Tek Ripstop Pearl Snap Shirt

Panhandle
Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
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Current price $72.95
SKU: 210000545606

Style # BMN2S06797 This maroon long-sleeve shirt from Rock & Roll Denim combines rugged functionality with refined style. Engineered with advan...

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Original price $72.95 - Original price $72.95
Original price $72.95
$72.95
$72.95 - $72.95
Current price $72.95

Rock & Roll Denim Girl's Howdy Chocolate Sweater - FINAL SALE

Panhandle
Original price $44.99
Original price $44.99 - Original price $44.99
Original price $44.99
Current price $29.00
$29.00 - $29.00
Current price $29.00
SKU: 210000545532

Style # BG32T08064 Elevate her wardrobe with this sophisticated girl's sweater in rich chocolate tones. The long sleeves showcase an elegant "Howdy...

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Original price $44.99
Original price $44.99 - Original price $44.99
Original price $44.99
Current price $29.00
$29.00 - $29.00
Current price $29.00
Sale Sale

Rock & Roll Denim Men's 1/4 Snap Aztec Fleece Pullover - FINAL SALE

Panhandle
Original price $71.99
Original price $71.99 - Original price $71.99
Original price $71.99
Current price $43.00
$43.00 - $43.00
Current price $43.00
SKU: 210000545555

Style # BM91T07719 Stay warm and stylish in the Rock & Roll Denim Men's Grey Aztec Fleece Pullover. Featuring a bold gray Aztec print, this coz...

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Original price $71.99
Original price $71.99 - Original price $71.99
Original price $71.99
Current price $43.00
$43.00 - $43.00
Current price $43.00
Sale Sale

Rock & Roll Denim Girl's Horse Rider Teal Sweater - FINAL SALE

Panhandle
Original price $44.99
Original price $44.99 - Original price $44.99
Original price $44.99
Current price $29.00
$29.00 - $29.00
Current price $29.00
SKU: 210000545530

Style # BG32T08063 This refined teal sweater features a striking horse rider graphic that captures equestrian spirit with understated elegance. The...

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Original price $44.99
Original price $44.99 - Original price $44.99
Original price $44.99
Current price $29.00
$29.00 - $29.00
Current price $29.00
Sale Sale
Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

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