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Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

Panhandle Slim Men's Pearl Snap Geo Print Polo Shirt

Panhandle
Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
$49.99 - $49.99
Current price $49.99
SKU: 210000561292

Style # TM51T08976 The Panhandle Slim Men's Pearl Snap Geo Print Polo Shirt (Style # TM51T08976) features a striking red colorway with an all-over ...

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Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99

Rock & Roll Denim Men's Western Stripe Polo Shirt

Panhandle
Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
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Current price $53.99
SKU: 210000561288

Style # BM51T09060 The Rock & Roll Denim Men's Western Stripe Polo Shirt (Style # BM51T09060) features a classic white stripe print design with...

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Original price $53.99 - Original price $53.99
Original price $53.99
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Current price $53.99

Rock & Roll Denim Men's Western Stripe Polo Shirt

Panhandle
Original price $53.99 - Original price $53.99
Original price $53.99
$53.99
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Current price $53.99
SKU: 210000561284

Style # BM51T09057 The Rock & Roll Denim Men's Western Stripe Polo Shirt  features a natural color with classic stripe print and short sleeves ...

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Original price $53.99 - Original price $53.99
Original price $53.99
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Current price $53.99

Rock & Roll Denim Men's Mini Aztec Geo Printed Polo Shirt

Panhandle
Original price $49.99 - Original price $49.99
Original price $49.99
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Current price $49.99
SKU: 210000567442

Style # BM51T08711 The Rock & Roll Denim Men's Mini Aztec Geo Printed Polo Shirt (Style # BM51T08711) combines classic western style with moder...

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Original price $49.99 - Original price $49.99
Original price $49.99
$49.99
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Current price $49.99

Rock & Roll Denim Boy's Tek Solid Blue Pearl Snap Shirt

Panhandle
Original price $54.99 - Original price $54.99
Original price $54.99
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Current price $54.99
SKU: 210000560213

Style # BBN3S06797 The Boys' TEK Western Blue Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% polyester and 5% spandex rip...

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Original price $54.99 - Original price $54.99
Original price $54.99
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Current price $54.99

Rock & Roll Denim Patch Pocket Relaxed Wide Leg Jeans

Panhandle
Original price $74.99 - Original price $74.99
Original price $74.99
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Current price $74.99
SKU: 210000560223

Style # BW6HD08494 Elevate your everyday style with the High Rise Relaxed Patch Pocket Wide Leg Jeans. Featuring a clean and flattering slim fit, t...

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Original price $74.99 - Original price $74.99
Original price $74.99
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Current price $74.99

Panhandle Slim Men's Western Blue Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99
SKU: 210000559857

Style # RMN2S08267 Classic western style meets everyday comfort in this Panhandle Slim snap shirt. The blue plaid pattern pairs effortlessly with j...

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Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99

Panhandle Slim Boy's Western Blue Print Snap Shirt

Panhandle
Original price $38.99 - Original price $38.99
Original price $38.99
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Current price $38.99
SKU: 210000559852

Style # RBN2S08268 Add a touch of style to his wardrobe with the Boys' Rough Stock Blue Geo Print Long Sleeve Shirt. Made from 97% cotton and 3% sp...

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Original price $38.99 - Original price $38.99
Original price $38.99
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Current price $38.99

Rock & Roll Women's Floral Print Brown Mini Dress

Panhandle
Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99
SKU: 210000559845

Style # BWD0R08136 Elevate your style in this Brown Floral Print Mini Dress. Crafted from 100% cotton, this dress features a smocked waist, spaghet...

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Original price $48.99 - Original price $48.99
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Current price $48.99

Crochet Front Tie Jade Cardigan

Panhandle
Original price $44.99 - Original price $44.99
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Current price $44.99
SKU: 210000559833

Style # BW95T08089 Stand out in style with our Tie Knit Cardigan Sweater. This long-sleeve cardigan features crochet detailing and a tie front, add...

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Original price $44.99 - Original price $44.99
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Current price $44.99

Crochet Front Tie Natural Cardiagan

Panhandle
Original price $44.99 - Original price $44.99
Original price $44.99
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Current price $44.99
SKU: 210000559830

Style # BW95T08089 Stand out in style with our Tie Knit Cardigan Sweater. This long-sleeve cardigan features crochet detailing and a tie front, add...

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Original price $44.99 - Original price $44.99
Original price $44.99
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Current price $44.99

Panhandle Slim Men's Cactus Jade Performance Pullover

Panhandle
Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99
SKU: 210000559801

Style # TW91T08520 Stay warm and stylish with the Cactus Print Performance Pullover. Featuring a cactus print and a quarter-zip closure, this pullo...

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Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99

Panhandle Slim Women's Aztec Print Scarlet Performance Tee

Panhandle
Original price $32.99 - Original price $32.99
Original price $32.99
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Current price $32.99
SKU: 210000559690

Style # TW21T08555 The Aztec Print Performance Tee from the Panhandle Slim Performance line offers both comfort and protection. Made from 88% polye...

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Original price $32.99 - Original price $32.99
Original price $32.99
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Current price $32.99

Panhandle Slim Women's Cactus Performance Scarlet Tee

Panhandle
Original price $32.99 - Original price $32.99
Original price $32.99
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Current price $32.99
SKU: 210000559686

Style # TW21T08516 The Cactus Print Performance Tee from the Panhandle Slim Performance line offers both comfort and protection. Made from 88% poly...

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Original price $32.99 - Original price $32.99
Original price $32.99
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Current price $32.99

Rock & Roll Denim Women's Two Tone Denim Short

Panhandle
Original price $57.99 - Original price $57.99
Original price $57.99
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Current price $57.99
SKU: 210000559682

Style # BW68D08503 Rock & Roll Denim Women's Two Tone Denim Short in a light wash features a striking two-tone denim design with a raw hem for ...

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Original price $57.99 - Original price $57.99
Original price $57.99
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Current price $57.99

Rock & Roll Men's Paisley Navy Jacquard Sportcoat

Panhandle
Original price $179.99 - Original price $179.99
Original price $179.99
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Current price $179.99
SKU: 210000559669

Style # BM96C08559 Make a statement in this Navy Paisley Jacquard Sport Coat. Crafted from 100% polyester, this regular fit sport coat offers a mod...

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Original price $179.99 - Original price $179.99
Original price $179.99
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Current price $179.99

Rock & Roll Men's Paisley Blue Jacquard Sportcoat

Panhandle
Original price $179.99 - Original price $179.99
Original price $179.99
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Current price $179.99
SKU: 210000559659

Style # BM96C08558 Make a statement in this Blue Paisley Jacquard Sport Coat. Crafted from 100% polyester, this regular fit sport coat offers a mod...

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Original price $179.99 - Original price $179.99
Original price $179.99
$179.99
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Current price $179.99

Rock & Roll Denim Men's Double Barrel Straight Leg Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000559610

Style # BM0DS08576 Rock & Roll Denim's raised embroidered double barrel straight leg jean features a medium vintage wash and relaxed fit for al...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Women's Patch Print Flutter Sleeve Rust Tank Top - FINAL SALE

Panhandle
Original price $48.95
Original price $48.95 - Original price $48.95
Original price $48.95
Current price $32.00
$32.00 - $32.00
Current price $32.00
SKU: 210000559599

Style # BW50T08102 Rock & Roll Denim brings playful style to your wardrobe with this rust orange tank top featuring eye-catching patch prints t...

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Original price $48.95
Original price $48.95 - Original price $48.95
Original price $48.95
Current price $32.00
$32.00 - $32.00
Current price $32.00
Sale Sale

Rock & Roll Denim Women's Western Print Turquoise Pullover

Panhandle
Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95
SKU: 210000559602

Style # BW91T08137 Rock & Roll Denim Women's Western Print Turquoise Pullover features a striking turquoise hue with authentic western print de...

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Original price $49.95 - Original price $49.95
Original price $49.95
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Current price $49.95

Rock & Roll Denim Women's Floral Camel Tank Top

Panhandle
Original price $39.95 - Original price $39.95
Original price $39.95
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Current price $39.95
SKU: 210000559582

Style # BW20T08117 The Rock & Roll Denim Women's Floral Camel Tank Top features a sleeveless, cropped silhouette in a warm camel tone with an e...

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Original price $39.95 - Original price $39.95
Original price $39.95
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Current price $39.95

Rock & Roll Denim Microfiber Stripe Tan Towel

Panhandle
Original price $32.50 - Original price $32.50
Original price $32.50
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Current price $32.50
SKU: 210000559579

Style # BU46M08420 Add function and style to every adventure with our Striped Microfiber Towel. Designed with lightweight, quick-dry fabric, it's m...

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Original price $32.50 - Original price $32.50
Original price $32.50
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Current price $32.50

Rock & Roll Denim Men's Paisley Stripe Blue Pearl Snap Shirt

Panhandle
Original price $59.95 - Original price $59.95
Original price $59.95
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Current price $59.95
SKU: 210000559575

Style # BMN3S08315 The Rock & Roll Men's Paisley Stripe Print Short Sleeve Snap Shirt is a modern-fit western shirt featuring a blue and white ...

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Original price $59.95 - Original price $59.95
Original price $59.95
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Current price $59.95

Rock & Roll Denim Men's Black Wallpaper Print Pearl Snap Shirt

Panhandle
Original price $64.95 - Original price $64.95
Original price $64.95
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Current price $64.95
SKU: 210000559572

Style # BMN2S08299 The Rock & Roll Denim Men's Wallpaper Grey Pearl Snap Shirt features a striking black wallpaper print that adds visual inter...

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Original price $64.95 - Original price $64.95
Original price $64.95
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Current price $64.95

Rock & Roll Denim Men's Alpha Tapered Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000559533

Style # BMHBD08571 Our newest fit is here, and if you prefer a high-rise style, this one is for you. The Alpha Tapered Boot is designed with a trad...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Men's Double Barrel Straight Leg Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99
SKU: 210000559496

Style # BM0SD08577 Rock & Roll Denim's Men's Ladder Stitch Embroidered Double Barrel Straight Leg Jean features a medium vintage wash with dist...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Girl's Patch Print Rust Mini Dress

Panhandle
Original price $44.95 - Original price $44.95
Original price $44.95
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Current price $44.95
SKU: 210000559423

Style # BGD0R08103 The Rock & Roll Denim Girl's Patch Print Rust Mini Dress features a charming rust color with an eye-catching patchwork print...

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Original price $44.95 - Original price $44.95
Original price $44.95
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Current price $44.95

Rock & Roll Denim Boy's Ladder Stitch Embroidered Bootcut Jean

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
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Current price $62.99
SKU: 210000559288

Style # BB0BD08577 These regular-fit bootcut jeans for boys are a wardrobe essential. These jeans are 99% cotton and 1% spandex and are made for du...

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Original price $62.99 - Original price $62.99
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Current price $62.99

Rock & Roll Denim Girl's Curved Embroidered Bootcut Jean

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000559314

Style # BG4MD08617 Rock & Roll Denim Girl's Curved Embroidered Bootcut Jean in medium wash features classic 5 pocket styling with eye-catching ...

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Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99

Rock & Roll Denim Girl's Boot Print Black Tee - FINAL SALE

Panhandle
Original price $24.95
Original price $24.95 - Original price $24.95
Original price $24.95
Current price $13.00
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Current price $13.00
SKU: 210000559313

Style # BG21T08552 Let her showcase her cowgirl spirit with our Boot Print Tee. Made from a soft blend of 60% cotton and 40% polyester, this short-...

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Original price $24.95
Original price $24.95 - Original price $24.95
Original price $24.95
Current price $13.00
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Current price $13.00
Sale Sale

Rock & Roll Denim Boy's Vintage Stripe Brown Pearl Snap Shirt

Panhandle
Original price $47.95 - Original price $47.95
Original price $47.95
$47.95
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Current price $47.95
SKU: 210000559307

Style # BBN2S08309 The Rock & Roll Denim Boy's Vintage Stripe Brown Pearl Snap Shirt features a classic brown and multi-color vintage stripe pr...

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Original price $47.95 - Original price $47.95
Original price $47.95
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Current price $47.95

Panhandle Slim Men's Turquoise Plaid Button Down Shirt

Panhandle
Original price $50.99 - Original price $50.99
Original price $50.99
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Current price $50.99
SKU: 210000557904

Style # SMB2S08273 The Panhandle Slim Men's Turquoise Plaid Button Down Shirt features a classic turquoise plaid print in a comfortable long sleeve...

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Original price $50.99 - Original price $50.99
Original price $50.99
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Current price $50.99

Panhandle Slim Men's Geo Print Button Down Shirt

Panhandle
Original price $55.99 - Original price $55.99
Original price $55.99
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Current price $55.99
SKU: 210000557899

Style # RMB3S08244 The Panhandle Slim Men's Geo Print Button Down Shirt features a striking tan and multi-colored geometric print that adds visual ...

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Original price $55.99 - Original price $55.99
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Current price $55.99

Panhandle Slim Men's Indigo Pearl Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000557892

Style # PMN3S08140 The Panhandle Slim Men's Indigo Pearl Snap Shirt features a striking all-over print in rich indigo. Crafted from a comfortable 9...

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Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99

Panhandle Slim Men's Pearl Snap Western Shirt

Panhandle
Original price $68.99 - Original price $68.99
Original price $68.99
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Current price $68.99
SKU: 210000557895

Style # PMN9S08144 The Panhandle Slim Men's Pearl Snap Western Shirt (Style # PMN9S08144) combines classic western style with modern comfort. This ...

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Original price $68.99 - Original price $68.99
Original price $68.99
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Current price $68.99

Rock & Roll Denim Boy's Camo Print Western Tek Snap Shirt

Panhandle
Original price $54.99 - Original price $54.99
Original price $54.99
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Current price $54.99
SKU: 210000557770

Style # BBN3S08395 The Boys' TEK Western Olive Green Camo Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% polyester and 5%...

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Original price $54.99 - Original price $54.99
Original price $54.99
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Current price $54.99

Panhandle Slim Men's Maroon Stripe Pearl Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000556446

Style # RMN2S08249 This Panhandle Slim men's shirt combines classic Western style with everyday comfort. Featuring a rich maroon color with subtle ...

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Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
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Current price $59.99

Panhandle Slim Girl's Floral Boot Print Pearl Snap Shirt -- FINAL SALE

Panhandle
Original price $31.99
Original price $31.99 - Original price $31.99
Original price $31.99
Current price $16.00
$16.00 - $16.00
Current price $16.00
SKU: 210000556434

Style # LGN2S08638 Embrace her inner cowgirl with the Girls' Floral Boot Long Sleeve Snap Shirt. Crafted from 100% cotton, this shirt features a fl...

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Original price $31.99
Original price $31.99 - Original price $31.99
Original price $31.99
Current price $16.00
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Current price $16.00
Sale Sale

Rock & Roll Denim Women's Cargo Relaxed Wide Leg Jean

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
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Current price $79.99
SKU: 210000556417

Style # BW6HD08498 Rock & Roll Denim's cargo relaxed wide leg jean delivers comfort and versatility in a rich maroon hue. Featuring a high-rise...

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Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
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Current price $79.99

Rock & Roll Denim Girl's Classic Boot Stitch Pocket Bootcut Jean

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000556408

Style # BG4MD08619 These Girls' Classic Boot Stitch Pocket Bootcut Jeans are designed with a regular fit with a mid-rise, offering comfort and styl...

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Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99

Panhandle Slim Men's Fancy Pocket Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99
SKU: 210000555335

Style # RMN7S08268 This Panhandle Slim pearl snap shirt is designed to support your active lifestyle with practical features and quality constructi...

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Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99

Panhandle Slim Men's Tan Graphic Tee

Panhandle
Original price $29.99 - Original price $29.99
Original price $29.99
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Current price $29.99
SKU: 210000555331

Style # PU21T08230 Elevate your everyday wardrobe with this Panhandle Slim graphic tee in a versatile tan shade. Designed with a classic crew neck ...

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Original price $29.99 - Original price $29.99
Original price $29.99
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Current price $29.99

Rock & Roll Denim Women's High Rise Welt Pocket Trouser

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
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Current price $79.99
SKU: 210000555313

Style # BW5HD08489 Rock & Roll's high-rise trousers are designed to make you feel amazing. The innovative tummy-smoothing technology works with...

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Original price $79.99 - Original price $79.99
Original price $79.99
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Current price $79.99

Rock & Roll Denim Men's Novelty Swim Lined Volley Boardshort

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000555308

Style # BM68W08374 Make a statement at the beach with Rock & Roll Denim's novelty swim short, designed to support your active lifestyle. This b...

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Original price $59.99 - Original price $59.99
Original price $59.99
$59.99
$59.99 - $59.99
Current price $59.99

Rock & Roll Denim Men's Revolver Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99
SKU: 210000555250

Style # BM1RD08588 These Rock & Roll Denim Revolver jeans are designed to support your lifestyle with a reliable medium vintage wash and a slim...

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Original price $84.99 - Original price $84.99
Original price $84.99
$84.99
$84.99 - $84.99
Current price $84.99

Panhandle Slim Men's Red Graphic Tee

Panhandle
Original price $29.95 - Original price $29.95
Original price $29.95
$29.95
$29.95 - $29.95
Current price $29.95
SKU: 210000555085

Style # PU21T08233 Elevate your everyday style with this Panhandle Slim graphic tee in vibrant red. Designed with a classic crewneck and short slee...

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Original price $29.95 - Original price $29.95
Original price $29.95
$29.95
$29.95 - $29.95
Current price $29.95

Rock & Roll Denim Women's Boot Print Brown Sweater - FINAL SALE

Panhandle
Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
SKU: 210000554546

Style # BW32T08118 Embrace your Western style with this versatile Rock & Roll Denim sweater featuring a charming brown boot print. The V-neckli...

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Original price $59.99
Original price $59.99 - Original price $59.99
Original price $59.99
Current price $39.00
$39.00 - $39.00
Current price $39.00
Sale Sale

Panhandle Slim Women's Poster Print Rust Shirt

Panhandle
Original price $54.99 - Original price $54.99
Original price $54.99
$54.99
$54.99 - $54.99
Current price $54.99
SKU: 210000554549

Style # LWB2S08446 Embrace your unique style with this rust poster print shirt by Panhandle Slim. Designed with long sleeves and a convenient butto...

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Original price $54.99 - Original price $54.99
Original price $54.99
$54.99
$54.99 - $54.99
Current price $54.99
Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

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