Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
Rock & Roll Denim Girl's American Print Natural Tee
PanhandleStyle # BG21T09179 The Rock & Roll Denim Girl's American Print Natural Tee features a classic crew neck design in a natural color with an eye-c...
View full detailsRock & Roll Denim Boy's Dale Graphic Natural Tee
PanhandleStyle # BB21T09170 The Rock & Roll Denim Boy's Dale Graphic Natural Tee features a classic crew neck design with a striking front graphic that ...
View full detailsRock & Roll Denim Girl's Gold Graphic Tee
PanhandleStyle # BG21T09161 The Rock & Roll Denim Girl's Gold Graphic Tee features a classic crew neck design with short sleeves and an eye-catching fro...
View full detailsRock & Roll Denim Boy's Dale Graphic White Tee
PanhandleStyle # BB21T09169 This Rock & Roll Denim boy's tee features a classic white colorway with a striking Dale graphic on the front. Cut with a com...
View full detailsPanhandle Slim Women's Desert Print Natural Button Down Shirt
PanhandleStyle # LWB2S08851 The Panhandle Slim Women's Desert Print Natural Button Down Shirt features a striking desert print on a natural-colored base, cr...
View full detailsRock & Roll Denim Women's Patch Pocket High Rise Bootcut Jean
PanhandleStyle # BW4HD09081 Rock & Roll Denim's Women's Patch Pocket High Rise Bootcut Jean features a classic light wash with eye-catching patch pocket...
View full detailsRock & Roll Denim Girl's Double Coin Pocket Bootcut Jean
PanhandleStyle # BG4MD09175 The Rock & Roll Denim Girl's Double Coin Pocket Bootcut Jean features a medium wash with classic bootcut styling. These jean...
View full detailsRock & Roll Denim Boy's Teal Stripe Pearl Snap Shirt
PanhandleStyle # BBN3S08654 This Rock & Roll Denim boy's shirt features a striking teal stripe print that's perfect for any occasion. The short-sleeve d...
View full detailsRock & Roll Denim Women's Released Hem High Rise Trouser
PanhandleStyle # BW5HD09093 Rock & Roll Denim Women's Released Hem High Rise Trouser in Light Vintage wash combines classic style with modern comfort. T...
View full detailsRock & Roll Women's Crochet Cerulean Tank Top
PanhandleStyle # BW20T08768 Intricate crochet detailing brings texture and dimension to this cerulean blue tank top, while delicate ruffles add a feminine t...
View full detailsRock & Roll Denim Women's Crochet Jade Tank Top
PanhandleStyle # BW20T08768 Intricate crochet detailing brings texture and dimension to this jade green tank top, while delicate ruffles add a feminine touc...
View full detailsRock & Roll Denim Men's Double Barrel Bootcut Jean
PanhandleStyle # BM0SD09112 Rock & Roll Denim's Double Barrel Straight Bootcut Jean features a classic medium vintage wash with distinctive double barre...
View full detailsPanhandle Slim Men's Western Black Stripe Snap Shirt
PanhandleStyle # TMN3S09011 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking black and tan stripe print...
View full detailsPanhandle Slim Men's Western Turquoise Stripe Snap Shirt
PanhandleStyle # TMN3S08999 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking blue and white longhorn pr...
View full detailsPanhandle Slim Men's Western Blue Stripe Snap Shirt
PanhandleStyle # TMN3S08987 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking blue and white stripe prin...
View full detailsPanhandle Slim Men's Western Longhorn Snap Shirt
PanhandleStyle # TMN3S08973 Panhandle Slim brings authentic Western style with this men's longhorn snap shirt. Featuring a striking blue and white longhorn ...
View full detailsPanhandle Slim Men's Western Blue Geo Snap Shirt
PanhandleStyle # RBN2S08913 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking blue and multicolored geo ...
View full detailsPanhandle Slim Men's Natural Graphic Tee
PanhandleStyle # PU21T09021 Color: Natural Large Back Graphic Pocket Graphic Crew Neck Short Sleeve 60% Cotton, 40% Polyester
Panhandle Slim Men's Geo Print White Snap Shirt
PanhandleStyle # PMN3S08147 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking white and multicolored pri...
View full detailsRock & Roll Denim Men's Bronco Rider Natural Graphic Tee
PanhandleStyle # BU21T08872 Saddle up in classic Western style with the Bronco Rider Natural Graphic Tee. This comfortable crew neck features a striking lar...
View full detailsRock & Roll Denim Men's Teal Striped Snap Shirt
PanhandleStyle # BMN3S08654 Panhandle Slim brings authentic Western style with this men's stripe snap shirt. Featuring a striking teal and white stripe prin...
View full detailsPanhandle Slim Men's Red Plaid Button Down Pocket Shirt
PanhandleStyle # SMB3S08958 Classic western style meets everyday comfort in this Panhandle Slim button-down shirt. The crisp white and red plaid pattern pai...
View full detailsPanhandle Slim Men's Navy Button Down Pocket Shirt
PanhandleStyle # RMB2S08924 Panhandle Slim brings classic Western style with this navy button-down shirt featuring a subtle geo print. Crafted from a comfor...
View full detailsRock & Roll Denim Women's Beige Wide Leg Jean
PanhandleStyle # BW6HD09099 Rock & Roll Denim's beige wide leg jean combines timeless style with modern comfort. This high-rise silhouette features tumm...
View full detailsRock & Roll Denim Koe Wetzel Rope Cap- Mustard/Natural
PanhandleStyle # BU40X09331 Color: Mustard/Natural 5 Panel Construction Cream Front With Brown Embroidery That Reads: "Koe Wetzel East Texas 1992 Rock And ...
View full detailsRock & Roll Denim Girl's Patch Pocket Bootcut Jean
PanhandleStyle # BG4MD09171 Rock & Roll Denim Girl's Patch Pocket Bootcut Jean in a light wash features a classic bootcut silhouette with distinctive pa...
View full detailsRock & Roll Denim Girl's Turquoise Bootstich Bootcut Jean
PanhandleStyle # BG4MD09075 Rock & Roll Denim Girl's Turquoise Bootstitch Bootcut Jean features a dark vintage wash with a classic bootcut silhouette. T...
View full detailsRock & Roll Denim Men's Western Stripe White Polo Shirt
PanhandleStyle # BM51t09059 The Rock & Roll Denim Men's Western Stripe White Polo Shirt combines classic western style with modern comfort. This short-s...
View full detailsRock & Roll Denim Men's Novelty Printed Peacock Polo Shirt
PanhandleStyle # BM51T08738 The Rock & Roll Denim Men's Novelty Printed Peacock Polo Shirt features a striking peacock desert print that brings eye-catc...
View full detailsPanhandle Slim True Western Wear Cap
PanhandleStyle # SU40X09325 Add a touch of casual style to your outfit with our Panhandle Slim ballcap line. A modern update to a vintage brand, you'll wear...
View full detailsPanhandle Slim Men's Tan Diamond Print Shirt
PanhandleStyle # SMB3S08955 Classic western style meets modern comfort in this short sleeve button-down shirt. The tan and multi-colored diamond print adds ...
View full detailsPanhandle Slim Men's Black Button Down Pin Stripe Shirt
PanhandleStyle # RMB2S08932 Elevate your everyday style with this Panhandle Slim Men's Black Button Down Pin Stripe Shirt. Featuring a classic black and gre...
View full detailsRock & Roll Denim Women's Boot Stitch Mahogany Tee - FINAL SALE
PanhandleStyle # BW21T08797 Rock and Roll Cowgirl Women's Mahogany Brown Mineral Wash Boot Stitch Tee Effortless Western style meets everyday comfort in thi...
View full detailsRock & Roll Denim Men's El Jefe Vaquero White Graphic Tee
PanhandleStyle # BU21T08869 This Rock & Roll Denim Men's El Jefe Vaquero White Graphic Tee features a striking large back graphic that makes a bold stat...
View full detailsRock & Roll Denim Men's Yarn Dye Stripe Button Down Shirt
PanhandleStyle # BMB3S08669 The Rock & Roll Denim Men's Yarn Dye Stripe Button Down Shirt combines classic style with comfortable everyday wear. This ta...
View full detailsPanhandle Slim Men's Graphic Tee
PanhandleStyle # PU21T09022 This Panhandle Slim Men's Graphic Tee in sky blue combines classic style with modern comfort. Featuring a striking large back gr...
View full detailsRock & Roll Denim Women's Sleeveless Vest Romper
PanhandleStyle # BWR2D09106 Rock & Roll Denim Women's Sleeveless Vest Romper in a medium wash features a flattering V-neckline and sleeveless design per...
View full detailsRock & Roll Denim Women's Double Pocket Carpenter Short
PanhandleStyle # BW68D09107 The Rock & Roll Denim Women's Double Pocket Carpenter Short features a medium wash with a high-rise fit and classic carpente...
View full detailsRock & Roll Denim Women's Star Sweater Tee - FINAL SALE
PanhandleStyle # BW31T08778 The Rock & Roll Denim Women's Star Sweater Tee features a classic red and white color combination with an eye-catching star ...
View full detailsRock & Roll Denim Women's Grommet Sleeve Graphic Natural Tee
PanhandleStyle # BW21T09032 This Rock & Roll Denim Women's Grommet Sleeve Graphic Natural Tee combines classic style with modern edge. Crafted from 100%...
View full detailsRock & Roll Denim Women's Oversized Graphic Tee
PanhandleStyle # BW21T09027 The Rock & Roll Denim Women's Oversized Graphic Tee features a striking front graphic in a sky blue and multi-color palette....
View full detailsRock & Roll Denim Women's Natural Graphic Tee - FINAL SALE
PanhandleStyle # BW21T08891 Rock & Roll Denim Women's Natural Graphic Tee features a classic crew neck and short sleeves crafted from 100% cotton for co...
View full detailsRock & Roll Denim Women's Knit Eyelet Natural Tank Top
PanhandleStyle # BW20T08807 The Rock & Roll Denim Women's Knit Eyelet Natural Tank Top features a classic natural color with delicate eyelet detailing f...
View full detailsRock & Roll Denim Men's Western Stripe Polo Shirt
PanhandleStyle # BM51T09335 The Rock & Roll Denim Men's Western Stripe Polo Shirt combines classic western style with modern performance. This white str...
View full detailsRock & Roll Denim Men's Blue Stripe Polo Shirt
PanhandleStyle # BM51T08728 The Rock & Roll Denim Men's Blue Stripe Printed Polo is a casual, short-sleeve Western-style shirt. It features a blue stri...
View full detailsRock & Roll Denim Men's Aztec Printed Polo Shirt
PanhandleStyle # BM51T08721 The Rock & Roll Denim Natural Aztec Stripe Short Sleeve Polo is a regular-fit, breathable polo designed for casual wear. Mad...
View full detailsRock & Roll Denim Men's Tek Core Check Print
PanhandleStyle # BMN3S08703 The Rock & Roll Denim Men's Tek Core Check Print shirt features a classic cream and dark brown checkered pattern in a comfor...
View full detailsRock & Roll Denim Men's Koe X Tek Pearl Snap Shirt
PanhandleStyle # BMN3S09640 The Rock & Roll Denim Men's Koe X Tek Pearl Snap Shirt combines classic Western style with modern performance. This short-sl...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.