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Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

Rock & Roll Denim Boy's Camo Polo Shirt

Panhandle
Original price $34.95 - Original price $34.95
Original price $34.95
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Current price $34.95
SKU: 210000567069

Style # BB51T08740 This Camo Printed Polo keeps him looking cool and casual with an easy Western-inspired camo print. Made from 100% polyester, it ...

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Original price $34.95 - Original price $34.95
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Current price $34.95

Rock & Roll Denim Boy's Dale Graphic Tee

Panhandle
Original price $25.99 - Original price $25.99
Original price $25.99
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Current price $25.99
SKU: 210000567064

Style # BB21T09168 This Dale Graphic Tee brings an easy Western look with a rust color and rodeo-inspired back graphic. The short sleeve design kee...

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Original price $25.99 - Original price $25.99
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Current price $25.99

Panhandle Slim Men's Stripe Print Button Down Shirt

Panhandle
Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99
SKU: 210000567062

Style # SMB3S08961 The Panhandle Slim Men's Stripe Print Button Down Shirt brings classic Western style into an easy warm-weather button-up. The re...

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Original price $48.99 - Original price $48.99
Original price $48.99
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Current price $48.99

Panhandle Slim Men's Western Solid Powder Blue Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99
SKU: 210000567054

Style # RMN3S08916 Classic western style meets everyday comfort in this powder blue snap shirt. The subtle paisley design adds character without ov...

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Original price $64.99 - Original price $64.99
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Panhandle Slim Men's Rough Stock Solid Taupe Button Down Shirt

Panhandle
Original price $56.99 - Original price $56.99
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Current price $56.99
SKU: 210000567049

Style # RMB2S08938 The Panhandle Slim Men's Rough Stock Solid Taupe Button Down Shirt  is a clean Western staple with a practical, everyday look. T...

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Original price $56.99 - Original price $56.99
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Current price $56.99

Panhandle Slim Men's Stripe Print Pearl Snap Western Shirt

Panhandle
Original price $68.99 - Original price $68.99
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Current price $68.99
SKU: 210000567038

Style # PMN9S08909 The Panhandle Slim Men's Stripe Print Pearl Snap Western Shirt  brings classic Western style into an easy short sleeve design. T...

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Original price $68.99 - Original price $68.99
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Panhandle Slim Mustard Cap

Panhandle
Original price $29.99 - Original price $29.99
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Current price $29.99
SKU: 210000566437

Style # SU40X09324 The Panhandle Slim Mustard Cap features a classic mustard color with a mesh back for breathability and comfort. This pre-curved ...

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Panhandle Slim Tan Rope Cap

Panhandle
Original price $29.99 - Original price $29.99
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Current price $29.99
SKU: 210000566439

Style # SU40X09326 The Panhandle Slim Tan Rope Cap combines classic Western style with modern comfort. Featuring a rich tan color and distinctive r...

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Panhandle Slim Black Rope Cap

Panhandle
Original price $29.99 - Original price $29.99
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SKU: 210000566441

Style # SU40X09327 The Panhandle Slim Black Rope Cap features a classic black design with a pre-curved bill for immediate comfort and style. The di...

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Original price $29.99 - Original price $29.99
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Rock & Roll Denim Men's Tek Mesh Mini Geo Print Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
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Current price $64.99
SKU: 210000566426

Style # BMN3S08796 The TEK Western Mini Double Diamonds Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 88% polyester and 12% ...

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Original price $64.99 - Original price $64.99
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Rock & Roll Denim Men's Tek Ripstop Aztec Stripe Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
Original price $64.99
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Current price $64.99
SKU: 210000566418

Style # BMN3S08686 The TEK Western White & Multicolor Aztec Stripe Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% pol...

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Original price $64.99 - Original price $64.99
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Rock & Roll Denim Men's Tek Mesh Mini Geo Print Button Down Shirt

Panhandle
Original price $64.99 - Original price $64.99
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Current price $64.99
SKU: 210000566411

Style # BMB3S08792 The Rock & Roll Denim Men's Tek Button Down Shirt brings a clean, everyday Western look with a fresh white and green mini ge...

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Original price $64.99 - Original price $64.99
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Rock & Roll Denim Koe Wetzel Rope Cap - Taupe/Black

Panhandle
Original price $34.99 - Original price $34.99
Original price $34.99
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Current price $34.99
SKU: 210000566410

Style # BU40X09329 The Rock & Roll Denim Koe Wetzel Rope Cap in Taupe/Black combines classic western style with modern flair. Featuring a disti...

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Original price $34.99 - Original price $34.99
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Rock & Roll Denim Boy's Tek Solid Tan Pearl Snap Shirt

Panhandle
Original price $54.99 - Original price $54.99
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Current price $54.99
SKU: 210000566406

Style # BBN3S06797 The Boys' TEK Western Tan Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% polyester and 5% spandex rips...

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Original price $54.99 - Original price $54.99
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Rock & Roll Denim Men's Revolver Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
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Current price $84.99
SKU: 210000566100

Style # BM1RD09127 Rock & Roll Denim's Revolver Bootcut Jean features a dark vintage wash with striking feather stitch embroidery detailing. Cu...

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Original price $84.99 - Original price $84.99
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Rock & Roll Denim Boy's Rope Stitch Embroidered Boot Cut Jean

Panhandle
Original price $62.99 - Original price $62.99
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Current price $62.99
SKU: 210000566081

Style # BB0BD09118 Built for young cowboys who mean business. The Rock & Roll Denim Boys’ Regular Fit Dark Vintage Rope Stitch Bootcut Jeans br...

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Original price $62.99 - Original price $62.99
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Rock & Roll Denim Women's Ruched Side Black Dress

Panhandle
Original price $69.95 - Original price $69.95
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Current price $69.95
SKU: 210000565948

Style # BWD0R08804 The Rock & Roll Denim Women's Ruched Side Black Dress features a sleek black silhouette crafted from a comfortable blend of ...

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Original price $69.95 - Original price $69.95
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Current price $69.95

Rock & Roll Denim Men's Stripe Koe Wetzel Pearl Snap Western Shirt

Panhandle
Original price $68.99 - Original price $68.99
Original price $68.99
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Current price $68.99
SKU: 210000565938

Style # BMN2S09067 The Rock & Roll Denim Men's Stripe Koe Wetzel Pearl Snap Western Shirt combines classic western style with modern comfort. F...

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Original price $68.99 - Original price $68.99
Original price $68.99
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Current price $68.99

Rock & Roll Denim Men's Stripe Koe Wetzel Pearl Snap Western Shirt

Panhandle
Original price $68.99 - Original price $68.99
Original price $68.99
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Current price $68.99
SKU: 210000565943

Style # BMN3S09063 This Rock & Roll Denim Men's Stripe Koe Wetzel Pearl Snap Western Shirt combines classic western style with modern comfort. ...

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Original price $68.99 - Original price $68.99
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Current price $68.99

Rock & Roll Denim Women's Riding Jean

Panhandle
Original price $84.99 - Original price $84.99
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SKU: 210000565771

Style # BW4RD09087 Rock & Roll Denim Mid Rise Bootcut Riding Jeans are made with comfort and function in mind. With extra room in the thigh and...

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Original price $84.99 - Original price $84.99
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Rock & Roll Denim Women's Raised Design Knit Tank Top

Panhandle
Original price $34.99 - Original price $34.99
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SKU: 210000565767

Style # BW20T06291 The Rock & Roll Denim Women's Raised Design Knit Tank Top features a classic silhouette in a versatile cream color. This sle...

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Original price $34.99 - Original price $34.99
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Rock & Roll Denim Men's Double Barrel Straight Boot Cut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000565680

Style # BM0SD09111 These Rock & Roll Double Barrel men’s jeans come in a medium vintage wash with ladder stitch detailing for a clean Western l...

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Original price $84.99 - Original price $84.99
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Rock & Roll Denim Men's Pistol Boot Cut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000565465

Style # BM0PD09120 These Panhandle men’s boot cut jeans feature a dark vintage wash with two-tone stitching for a clean Western look. Built to pair...

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Original price $84.99 - Original price $84.99
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Current price $84.99

Panhandle Slim Grey Cap

Panhandle
Original price $29.99 - Original price $29.99
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Current price $29.99
SKU: 210000565324

Style # SU40X09130 This Panhandle Slim grey cap is an easy everyday choice with a clean Western look. Simple to wear and easy to pair with jeans, b...

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Original price $29.99 - Original price $29.99
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Panhandle Slim Brown Cap

Panhandle
Original price $29.99 - Original price $29.99
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Current price $29.99
SKU: 210000565326

Style # SU40X09132 This Panhandle Slim brown cap is an easy everyday choice with a clean Western look. Simple to wear and easy to pair with jeans, ...

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Original price $29.99 - Original price $29.99
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Rock & Roll Denim Men's Alpha Tapered Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000565271

Style # BMHBD09109 These bootcut jeans come in a dark vintage wash with a traditional relaxed fit and tapered bootcut leg. Finished with two-tone d...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Men's Pistol Straight Bootcut Jean

Panhandle
Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99
SKU: 210000565234

Style # BM1PD09118 These Panhandle men’s jeans come in a dark vintage wash with rope stitch embroidery for a clean Western look. The straight leg s...

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Original price $84.99 - Original price $84.99
Original price $84.99
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Current price $84.99

Rock & Roll Denim Women's Rounded Pocket Wide Leg Jean

Panhandle
Original price $79.99 - Original price $79.99
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Current price $79.99
SKU: 210000564954

Style # BW6HD09098 The Rock & Roll Denim Women's Rounded Pocket Wide Leg Jean features a medium wash with a flattering high rise cut and wide l...

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Original price $79.99 - Original price $79.99
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Current price $79.99

Rock & Roll Denim Boy's Revolver Rope Stitch Embroidered Jean

Panhandle
Original price $62.99 - Original price $62.99
Original price $62.99
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Current price $62.99
SKU: 210000564943

Style # BB1RD09183 Rock & Roll Denim's Revolver jean for boys features a classic light vintage wash with a sleek slim fit design. The standout ...

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Original price $62.99 - Original price $62.99
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Current price $62.99

Rock & Roll Denim Women's Rust Graphic Tee

Panhandle
Original price $38.99 - Original price $38.99
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Current price $38.99
SKU: 210000564515

Style # BW21T08886 Rock & Roll Denim Women's Rust Graphic Tee features a striking large front graphic on a comfortable rust-colored base. Craft...

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Original price $38.99 - Original price $38.99
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Rock & Roll Denim Men's Brown Novelty Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
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Current price $59.99
SKU: 210000564509

Style # BMN3S08664 Rock & Roll Denim brings Western flair with this brown novelty snap shirt featuring a striking horse print. Built for comfor...

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Original price $59.99 - Original price $59.99
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Current price $59.99

Rock & Roll Denim Boy's Brown Novelty Snap Shirt

Panhandle
Original price $44.99 - Original price $44.99
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Current price $44.99
SKU: 210000564506

Style # BBN3S08664 Rock & Roll Denim brings Western flair with this brown novelty snap shirt featuring a striking horse print. Built for comfor...

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Original price $44.99 - Original price $44.99
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Rock & Roll Denim Men's Teal Stripe Pearl Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000564501

Style # BMN3S08652 This Rock & Roll Denim men's shirt features a striking teal stripe print that brings contemporary style to your everyday war...

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Original price $59.99 - Original price $59.99
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Rock & Roll Denim Men's Solid Navy Chino Shorts

Panhandle
Original price $54.99 - Original price $54.99
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Current price $54.99
SKU: 210000564496

Style # BM68B08626 The Rock & Roll Denim Solid Chino Shorts are a clean, easy-wearing pair made for everyday comfort and casual Western style. ...

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Original price $54.99 - Original price $54.99
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Rock & Roll Denim Men's Black Graphic Tee

Panhandle
Original price $29.99 - Original price $29.99
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SKU: 210000564401

Style # PU21T09013 Black Large Graphic on Front Western Design

Original price $29.99 - Original price $29.99
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Rock & Roll Denim Men's Solid Linen Black Pearl Snap Shirt

Panhandle
Original price $64.99 - Original price $64.99
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Current price $64.99
SKU: 210000564396

Style # BMN3S08755 The Rock & Roll Denim Men's Solid Linen Black Pearl Snap Shirt combines classic Western style with modern comfort. Crafted f...

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Original price $64.99 - Original price $64.99
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Current price $64.99

Rock & Roll Denim Men's Brown Stripe Snap Shirt

Panhandle
Original price $59.99 - Original price $59.99
Original price $59.99
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Current price $59.99
SKU: 210000564392

Style # BMN3S08663 The Rock & Roll Men's Brown Stripe Snap Shirt delivers classic Western style with modern comfort. Featuring rich brown strip...

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Original price $59.99 - Original price $59.99
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Rock & Roll Denim Boy's Blue Stripe Snap Shirt

Panhandle
Original price $44.99 - Original price $44.99
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Current price $44.99
SKU: 210000564386

Style # BBN3S08658 Rock & Roll brings classic Western style to kids' fashion with this blue stripe snap shirt. Featuring a timeless striped pat...

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Original price $44.99 - Original price $44.99
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Rock & Roll Denim Women's High Rise Carpenter Pocket Trouser

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
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Current price $79.99
SKU: 210000563862

Style # BW5HD09090 Rock & Roll Denim Women's High Rise Carpenter Pocket Trouser delivers bold style with practical function. The dark wash pair...

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Original price $79.99 - Original price $79.99
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Current price $79.99

Rock & Roll Denim Men's Western Print Pearl Snap Shirt

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Original price $59.99 - Original price $59.99
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Current price $59.99
SKU: 210000563708

Style # BMN3S08321 The Rock & Roll Denim Men's Western Print Pearl Snap Shirt in teal/multicolor combines classic western style with modern com...

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Original price $59.99 - Original price $59.99
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Current price $59.99

Rock & Roll Denim Girl's Graphic Natural Tee - FINAL SALE

Panhandle
Original price $24.99
Original price $24.99 - Original price $24.99
Original price $24.99
Current price $13.00
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Current price $13.00
SKU: 210000563704

Style # BG21T09150 She’ll stand out as the best in the bunch with the Girl’s Natural Best In The West Tee Shirt. Designed in a soft natural shade, ...

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Original price $24.99
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Original price $24.99
Current price $13.00
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Current price $13.00
Sale Sale

Rock & Roll Denim Boy's Two Tone Pleather Embroidered Bootcut Jean

Panhandle
Original price $62.99 - Original price $62.99
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Current price $62.99
SKU: 210000563689

Style # BB0BD09126 Rock & Roll Denim brings classic Western style to boys' fashion with this two-tone bootcut jean. Featuring a medium vintage ...

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Original price $62.99 - Original price $62.99
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Current price $62.99

Rock & Roll Denim Girl's Rose Graphic Tee - FINAL SALE

Panhandle
Original price $24.99
Original price $24.99 - Original price $24.99
Original price $24.99
Current price $13.00
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Current price $13.00
SKU: 210000563701

Style # BG21T09147 Rock & Roll Denim Girl's Rose Graphic Tee in rose/mauve features a large front graphic that makes a bold statement. This sho...

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Original price $24.99
Original price $24.99 - Original price $24.99
Original price $24.99
Current price $13.00
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Current price $13.00
Sale Sale

Rock & Roll Denim Men's X Koe Wetzel Grey Polo Shirt

Panhandle
Original price $49.99 - Original price $49.99
Original price $49.99
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Current price $49.99
SKU: 210000563372

Style # BM51T09165 This Rock & Roll Denim Men's X Koe Wetzel Grey Polo Shirt combines style and performance in one versatile piece. Featuring a...

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Original price $49.99 - Original price $49.99
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Current price $49.99

Panhandle Slim Men's Sky Blue Graphic Tee

Panhandle
Original price $29.99 - Original price $29.99
Original price $29.99
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Current price $29.99
SKU: 210000563363

Style # PU21T09017 The Panhandle Slim Men's Sky Blue Graphic Tee features a striking large front graphic on a comfortable sky blue base. This short...

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Original price $29.99 - Original price $29.99
Original price $29.99
$29.99
$29.99 - $29.99
Current price $29.99

Rock & Roll Denim Women's Mid Rise Bootcut Jean

Panhandle
Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
$79.99 - $79.99
Current price $79.99
SKU: 210000563333

Style # BW4MD09075 Rock & Roll Denim Women's Mid Rise Turquoise Boot Stitch Bootcut Jean in Dark Vintage wash. Features a flattering mid-rise f...

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Original price $79.99 - Original price $79.99
Original price $79.99
$79.99
$79.99 - $79.99
Current price $79.99

Rock & Roll Denim Men's Dale Graphic Natural Tee

Panhandle
Original price $31.99 - Original price $31.99
Original price $31.99
$31.99
$31.99 - $31.99
Current price $31.99
SKU: 210000563326

Style # BU21T09170 The Rock & Roll Denim Men's Dale Graphic Natural Tee features a classic crew neck design with a striking front graphic that ...

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Original price $31.99 - Original price $31.99
Original price $31.99
$31.99
$31.99 - $31.99
Current price $31.99

Rock & Roll Denim Girl's Star Print Navy Tee

Panhandle
Original price $24.99 - Original price $24.99
Original price $24.99
$24.99
$24.99 - $24.99
Current price $24.99
SKU: 210000563323

Style # BG21T09180 The Rock & Roll Denim Girl's Star Print Navy Tee features a classic crew neck and short sleeves in soft, breathable 100% cot...

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Original price $24.99 - Original price $24.99
Original price $24.99
$24.99
$24.99 - $24.99
Current price $24.99
Panhandle

Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.


1. Panhandle Slim (The Heritage Line)

Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.

  • The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.

  • Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.

  • Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.

2. Rock & Roll Denim (The Modern Fashion Line)

Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.

  • Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.

    • Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.

    • Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.

  • The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.

  • Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.

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