Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
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The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
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Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
Rock & Roll Denim Boy's Tek Solid Maroon Pearl Snap Shirt
PanhandleStyle # BBN3S06797 The Boys' TEK Western Maroon Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% polyester and 5% spandex r...
View full detailsRock & Roll Denim Boy's Bootcut Jean
PanhandleStyle # BB0BD09837 Rock & Roll Denim Boy's Bootcut Jean in Medium Vintage wash features classic two-tone stitch pocket embroidery that adds dis...
View full detailsRock & Roll Denim Women's Tek Cowboy Print Pearl Snap Shirt
PanhandleStyle # BWN2S09766 The Rock & Roll Denim Women's Western Cowboy Print Snap Shirt brings standout Western character to an easy, wearable silhoue...
View full detailsRock & Roll Denim Women's Tek Floral Pearl Snap Western Shirt - FINAL SALE
PanhandleStyle # BWN2S09764 The Rock & Roll Denim Women's Western Floral Print Snap Shirt brings a bold Western look to everyday outfits. Designed in a ...
View full detailsRock & Roll Denim Men's Reflex Stripe Pearl Snap Western Shirt
PanhandleStyle # BMN2S09455 The Rock & Roll Denim Men's Reflex Stripe Pearl Snap Western Shirt features a natural and multi-colored stripe print that br...
View full detailsRock & Roll Denim Men's Reflex Stripe Button Down Shirt
PanhandleStyle # BMB2S09435 The Rock & Roll Denim Men's Reflex Stripe Button Down Shirt features a striking blue and multi-colored stripe print that bri...
View full detailsRock & Roll Denim Women's Embroidered Microsuede Brown Skirt
PanhandleStyle # BW69B08098 The Rock & Roll Denim Women’s Embroidered Microsuede Brown Skirt brings a polished Western look with standout boot-stitch em...
View full detailsRock & Roll Denim Women's Embroidered Microsuede Brown Top
PanhandleStyle # BW50T08098 The Rock & Roll Denim Women’s Embroidered Microsuede Brown Top brings a bold Western look with a clean, fitted shape. This s...
View full detailsRock & Roll Denim Men's Striped Vented Western Polo Shirt
PanhandleStyle # BM51T09592 The Rock & Roll Denim Men’s Striped Vented Western Polo Shirt combines a clean charcoal stripe pattern with performance buil...
View full detailsPanhandle Slim Men's Geo Print Pearl Snap Western Shirt
PanhandleStyle # RMN2S09547 The Panhandle Slim Men’s Geo Print Pearl Snap Western Shirt brings a clean Western look with an all-over white and multicolor ge...
View full detailsRock & Roll Denim Men's Reflex Stripe Button Down Shirt
PanhandleStyle # BMB2S09423 The Rock & Roll Denim Men’s Reflex Stripe Button Down Shirt brings a clean Western look with comfort built for everyday wear...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S11448 Color: Powder Blue/Multi Stripe Print Short Sleeve Pearl Snap Closure Double Chest Pockets Vented 92% Nylon, 8% Spandex
Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S09907 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt combines style and comfort in a versatile short-sleeve design. ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt features a solid maroon color with short sleeves and a classic p...
View full detailsRock & Roll Denim Women's Sculpted Mid Rise Bootcut Jean
PanhandleStyle # BW4MD09926 Rock & Roll Denim Women's Sculpted Mid Rise Bootcut Jean in Medium Vintage wash features a flattering mid-rise cut with a sc...
View full detailsRock & Roll Denim Women's Sculpted High Rise Bootcut Jean
PanhandleStyle # BW4HD09922 Meet your new favorite jeans, the Sculpted Light High-Rise Bootcut, built with superior stretch fabric that flatters every curve...
View full detailsPanhandle Slim Women's Graphic Cowboy Crew Neck Pullover
PanhandleStyle # LW91T09682 This Panhandle Slim pullover features a striking graphic cowboy design in rust and multicolor tones. Crafted from 100% cotton, i...
View full detailsPanhandle Slim Women's 1/4 Zip Ranch Brand Pullover
PanhandleStyle # LW91T09680 The Panhandle Slim Women's 1/4 Zip Ranch Brand Pullover combines comfort and Western style in a versatile rose mauve colorway. C...
View full detailsPanhandle Slim Men's Diamond Print Button Down Shirt
PanhandleStyle # SMB2S09560 The Panhandle Slim Men's Diamond Print Button Down Shirt features a striking turquoise and multi-colored diamond print design. C...
View full detailsPanhandle Slim Women's Boot Stitch Sweater
PanhandleStyle # LW32T07937 Crafted in pure cotton, this refined sweater features a distinctive boot stitch pattern that adds visual interest to an understa...
View full detailsRock & Roll Denim Women's Sculpted High Rise Trouser
PanhandleStyle # BW5HD09924 Meet your new favorite jeans, the Sculpted Dark High-Rise Trouser, built with superior stretch fabric that flatters every curve....
View full detailsPanhandle Slim Men's Camel Geo Print Button Down Western Shirt
PanhandleStyle # SMB4S09564 The Panhandle Slim Men's Camel Geo Print Button Down Western Shirt features a striking all-over geometric print in camel and mul...
View full detailsPanhandle Slim Men's Stripe Button Down Western Shirt
PanhandleStyle # SMB4S09558 This Panhandle Slim Men's Stripe Button Down Western Shirt features a classic navy and white stripe print that's perfect for any...
View full detailsPanhandle Slim Men's Paisley Print Pearl Snap Western Shirt
PanhandleStyle # RMB2S09542 The Panhandle Slim Men's Paisley Print Pearl Snap Western Shirt combines classic western style with modern comfort. Featuring a ...
View full detailsPanhandle Slim Men's Geo Print Button Down Shirt
PanhandleStyle # RMB2S09541 The Panhandle Slim Men's Geo Print Button Down Shirt features a striking maroon red and multi-colored all-over geometric print t...
View full detailsPanhandle Slim Boy's Geo Print Pearl Snap Western Shirt
PanhandleStyle # RBN2S09541 The Panhandle Slim Boy's Geo Print Pearl Snap Western Shirt features a striking maroon red and multi-color geometric print that ...
View full detailsRock & Roll Denim Men's Double Barrel Straight Bootcut Jean
PanhandleStyle # BM0SD09795 Rock & Roll Denim Men's Double Barrel Straight Bootcut Jean in medium wash combines classic Western style with everyday comf...
View full detailsRock & Roll Denim Boy's Boot Cut Jean
PanhandleStyle # BB0BD09836 The Rock & Roll Denim Boy's Boot Cut Jean features a medium vintage color with a classic bootcut silhouette. These jeans sho...
View full detailsRock & Roll Denim Women's Mid Rise Bootcut Jean
PanhandleStyle # BW4MD09742 This Rock & Roll Denim Women's Mid Rise Bootcut Jean features a medium denim wash with a flattering mid-rise cut and bootcut...
View full detailsRock & Roll Denim Men's Maroon Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Geo Print Polo Shirt features a striking maroon and multi-colored all-over geometric print that ...
View full detailsRock & Roll Denim Men's Sky Blue Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Sky Blue Geo Print Polo Shirt features a striking all-over geometric print in sky blue. This sho...
View full detailsRock & Roll Denim Men's White Geo Polo Shirt
PanhandleStyle # BM51T10298 Rock & Roll Denim Men's Geo Print Polo Shirt features a striking white, natural, and multi-colored all-over geometric print....
View full detailsRock & Roll Denim Men's Black Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Geo Print Polo Shirt features a striking black and grey all-over geometric print that adds visua...
View full detailsPanhandle Slim Men's Spur Print Pearl Snap Polo Shirt
PanhandleStyle # TM51T09513 This Panhandle Slim men's polo features a striking spur print design in natural, brown, and multi tones. The short-sleeve shirt ...
View full detailsPanhandle Slim Men's Star Print Polo Shirt
PanhandleStyle # TM51T09501 The Panhandle Slim Men's Star Print Polo Shirt features a striking white and blue stars print design. This short-sleeve polo sho...
View full detailsPanhandle Slim Men's Stripe Pearl Snap Polo Shirt
PanhandleStyle # TM51T09502 The Panhandle Slim Men's Stripe Pearl Snap Polo Shirt features a classic blue and multi-stripe print design perfect for casual w...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09915 The Panhandle Slim Girl's Western Print Pearl Snap Shirt features a vibrant bright turquoise and multi-color western print desig...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09912 The Panhandle Slim Girl's Western Print Pearl Snap Shirt features a striking light turquoise and multi-colored western print des...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09911 The Panhandle Slim Girls’ Western Print Pearl Snap Shirt is a bright, confident choice for young Western style. The pink multi W...
View full detailsRock & Roll Denim Women's High Rise Trouser
PanhandleStyle # BW5HD09759 This medium vintage wash high rise trouser features classic 4 pocket styling and tummy slimming technology for a flattering fit....
View full detailsRock & Roll Denim Men's Double Barrel Straight Bootcut Jean
PanhandleStyle # VM0SD10237 The Rock & Roll Denim Men's Double Barrel Straight Bootcut Jean features a light wash finish with classic double barrel deta...
View full detailsPanhandle Slim Women's Stud Applique Pearl Snap Western Dress
PanhandleStyle # LWD2R08859 The Panhandle Slim Women's Stud Applique Pearl Snap Western Dress features a stunning Stillwater/Multi color palette with long s...
View full detailsPanhandle Slim Women's Floral Print Pearl Snap Western Shirt
PanhandleStyle # LWN2S08856 The Panhandle Slim Women's Floral Print Pearl Snap Western Shirt features a stunning teal and multi-colored floral print that br...
View full detailsPanhandle Slim Women's Stud Applique Pearl Snap Western Shirt
PanhandleStyle # LWN2R08859 The Panhandle Slim Women's Stud Applique Pearl Snap Western Shirt brings a polished Western look with standout detail. The snap ...
View full detailsPanhandle Slim Women's Patch Bandana Print Button Down Shirt
PanhandleStyle # LWB2S08838 Panhandle Slim Women's Patch Bandana Print Button Down Shirt in Cerulean combines classic Western style with everyday comfort. T...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.