Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
Rock & Roll Denim Men's Striped Vented Western Polo Shirt
PanhandleStyle # BM51T09592 The Rock & Roll Denim Men’s Striped Vented Western Polo Shirt combines a clean charcoal stripe pattern with performance buil...
View full detailsPanhandle Slim Men's Geo Print Pearl Snap Western Shirt
PanhandleStyle # RMN2S09547 The Panhandle Slim Men’s Geo Print Pearl Snap Western Shirt brings a clean Western look with an all-over white and multicolor ge...
View full detailsRock & Roll Denim Men's Reflex Stripe Button Down Shirt
PanhandleStyle # BMB2S09423 The Rock & Roll Denim Men’s Reflex Stripe Button Down Shirt brings a clean Western look with comfort built for everyday wear...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men’s Tek Nylon Core Pearl Snap Shirt combines classic Western styling with practical performance for ...
View full detailsRock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S11448 Color: Powder Blue/Multi Stripe Print Short Sleeve Pearl Snap Closure Double Chest Pockets Vented 92% Nylon, 8% Spandex
Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt
PanhandleStyle # BMN3S09907 The Rock & Roll Denim Men's Tek Core Stripe Pearl Snap Shirt combines style and comfort in a versatile short-sleeve design. ...
View full detailsRock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men's Tek Nylon Core Pearl Snap Shirt features a solid maroon color with short sleeves and a classic p...
View full detailsPanhandle Slim Women's Graphic Cowboy Crew Neck Pullover
PanhandleStyle # LW91T09682 This Panhandle Slim pullover features a striking graphic cowboy design in rust and multicolor tones. Crafted from 100% cotton, i...
View full detailsPanhandle Slim Women's 1/4 Zip Ranch Brand Pullover
PanhandleStyle # LW91T09680 The Panhandle Slim Women's 1/4 Zip Ranch Brand Pullover combines comfort and Western style in a versatile rose mauve colorway. C...
View full detailsPanhandle Slim Men's Diamond Print Button Down Shirt
PanhandleStyle # SMB2S09560 The Panhandle Slim Men's Diamond Print Button Down Shirt features a striking turquoise and multi-colored diamond print design. C...
View full detailsRock & Roll Denim Women's Sculpted High Rise Trouser
PanhandleStyle # BW5HD09924 Meet your new favorite jeans, the Sculpted Dark High-Rise Trouser, built with superior stretch fabric that flatters every curve....
View full detailsPanhandle Slim Men's Camel Geo Print Button Down Western Shirt
PanhandleStyle # SMB4S09564 The Panhandle Slim Men's Camel Geo Print Button Down Western Shirt features a striking all-over geometric print in camel and mul...
View full detailsPanhandle Slim Men's Stripe Button Down Western Shirt
PanhandleStyle # SMB4S09558 This Panhandle Slim Men's Stripe Button Down Western Shirt features a classic navy and white stripe print that's perfect for any...
View full detailsPanhandle Slim Men's Paisley Print Pearl Snap Western Shirt
PanhandleStyle # RMB2S09542 The Panhandle Slim Men's Paisley Print Pearl Snap Western Shirt combines classic western style with modern comfort. Featuring a ...
View full detailsPanhandle Slim Men's Geo Print Button Down Shirt
PanhandleStyle # RMB2S09541 The Panhandle Slim Men's Geo Print Button Down Shirt features a striking maroon red and multi-colored all-over geometric print t...
View full detailsPanhandle Slim Boy's Geo Print Pearl Snap Western Shirt
PanhandleStyle # RBN2S09541 The Panhandle Slim Boy's Geo Print Pearl Snap Western Shirt features a striking maroon red and multi-color geometric print that ...
View full detailsRock & Roll Denim Men's Double Barrel Straight Bootcut Jean
PanhandleStyle # BM0SD09795 Rock & Roll Denim Men's Double Barrel Straight Bootcut Jean in medium wash combines classic Western style with everyday comf...
View full detailsRock & Roll Denim Boy's Boot Cut Jean
PanhandleStyle # BB0BD09836 The Rock & Roll Denim Boy's Boot Cut Jean features a medium vintage color with a classic bootcut silhouette. These jeans sho...
View full detailsRock & Roll Denim Men's Maroon Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Geo Print Polo Shirt features a striking maroon and multi-colored all-over geometric print that ...
View full detailsRock & Roll Denim Men's Sky Blue Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Sky Blue Geo Print Polo Shirt features a striking all-over geometric print in sky blue. This sho...
View full detailsRock & Roll Denim Men's White Geo Polo Shirt
PanhandleStyle # BM51T10298 Rock & Roll Denim Men's Geo Print Polo Shirt features a striking white, natural, and multi-colored all-over geometric print....
View full detailsRock & Roll Denim Men's Black Geo Polo Shirt
PanhandleStyle # BM51T10298 The Rock & Roll Denim Men's Geo Print Polo Shirt features a striking black and grey all-over geometric print that adds visua...
View full detailsPanhandle Slim Men's Medallion Print Snap Polo Shirt
PanhandleStyle # TM51T09520 The Panhandle Slim Men's Medallion Print Snap Polo Shirt features a striking black and multi-colored medallion print design. Thi...
View full detailsPanhandle Slim Men's Spur Print Pearl Snap Polo Shirt
PanhandleStyle # TM51T09513 This Panhandle Slim men's polo features a striking spur print design in natural, brown, and multi tones. The short-sleeve shirt ...
View full detailsPanhandle Slim Men's Star Print Polo Shirt
PanhandleStyle # TM51T09501 The Panhandle Slim Men's Star Print Polo Shirt features a striking white and blue stars print design. This short-sleeve polo sho...
View full detailsPanhandle Slim Men's Stripe Pearl Snap Polo Shirt
PanhandleStyle # TM51T09502 The Panhandle Slim Men's Stripe Pearl Snap Polo Shirt features a classic blue and multi-stripe print design perfect for casual w...
View full detailsPanhandle Slim Boy's Star Print Polo Shirt
PanhandleStyle # TB51T09501 The Panhandle Slim Boy's Star Print Polo Shirt features a classic white and blue stars print design perfect for any occasion. Th...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09915 The Panhandle Slim Girl's Western Print Pearl Snap Shirt features a vibrant bright turquoise and multi-color western print desig...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09912 The Panhandle Slim Girl's Western Print Pearl Snap Shirt features a striking light turquoise and multi-colored western print des...
View full detailsPanhandle Slim Girl's Western Print Pearl Snap Shirt
PanhandleStyle # LGN2S09911 The Panhandle Slim Girls’ Western Print Pearl Snap Shirt is a bright, confident choice for young Western style. The pink multi W...
View full detailsRock & Roll Denim Women's High Rise Trouser
PanhandleStyle # BW5HD09759 This medium vintage wash high rise trouser features classic 4 pocket styling and tummy slimming technology for a flattering fit....
View full detailsRock & Roll Denim Men's Double Barrel Straight Bootcut Jean
PanhandleStyle # VM0SD10237 The Rock & Roll Denim Men's Double Barrel Straight Bootcut Jean features a light wash finish with classic double barrel deta...
View full detailsPanhandle Slim Women's Stud Applique Pearl Snap Western Dress
PanhandleStyle # LWD2R08859 The Panhandle Slim Women's Stud Applique Pearl Snap Western Dress features a stunning Stillwater/Multi color palette with long s...
View full detailsPanhandle Slim Women's Floral Print Pearl Snap Western Shirt
PanhandleStyle # LWN2S08856 The Panhandle Slim Women's Floral Print Pearl Snap Western Shirt features a stunning teal and multi-colored floral print that br...
View full detailsPanhandle Slim Women's Stud Applique Pearl Snap Western Shirt
PanhandleStyle # LWN2R08859 The Panhandle Slim Women's Stud Applique Pearl Snap Western Shirt brings a polished Western look with standout detail. The snap ...
View full detailsPanhandle Slim Women's Patch Bandana Print Button Down Shirt
PanhandleStyle # LWB2S08838 Panhandle Slim Women's Patch Bandana Print Button Down Shirt in Cerulean combines classic Western style with everyday comfort. T...
View full detailsRock & Roll Denim Women's Embroidered Mini Dress
PanhandleStyle # BWD0R08818 This Rock & Roll Denim Women's Embroidered Mini Dress features a flattering V-neckline and short flutter sleeves for effortl...
View full detailsPanhandle Slim Women's Retro Western Floral Dress
PanhandleStyle # LWD2R08854 This Panhandle Slim Women's Retro Western Floral Dress features a charming natural and multi-colored floral print that captures ...
View full detailsKoe X Tek Western Periwinkle Stripe Snap Shirt
PanhandleStyle # BMN2S09638 This men’s long sleeve snap shirt brings a clean Western look with a soft periwinkle and multi-stripe pattern. Designed with fro...
View full detailsRock & Roll Men's Tek Core Western Natural Stripe Snap Shirt
PanhandleStyle # BMN3S08707 This Tek Core Western Stripe Snap Shirt is built for warm days with a clean Western look and practical performance details. The ...
View full detailsRock & Roll Denim Men's Camo Polo Shirt
PanhandleStyle # BM51T08740 The Camo Polo Shirt brings a bold look to an easy short sleeve style. Designed with a colorful all-over print in shades of blue,...
View full detailsPanhandle Slim Men's Rough Stock Blue Stripe Button Down Shirt
PanhandleStyle # RMB2S08922 This Panhandle Slim Men's Rough Stock shirt features a classic blue and white stripe design that pairs effortlessly with any wes...
View full detailsPanhandle Slim Men's Modern Fit Western Stripe Pearl Snap Shirt
PanhandleStyle # PMN9S08895 The Panhandle Slim Men's Western Modern Fit Stripe Pearl Snap Shirt combines classic western style with contemporary comfort. Cr...
View full detailsPanhandle Slim Men's Western Stripe Pearl Snap Shirt
PanhandleStyle # PMN2S08906 The Panhandle Slim Men's Western Stripe Pearl Snap Shirt combines classic western style with everyday comfort. Featuring a crisp...
View full detailsRock & Roll Denim Boy's Tek Ripstop Western Stripe Pearl Snap Shirt
PanhandleStyle # BBN3S08685 This Rock & Roll Denim boy's western shirt features a classic white and multi-colored stripe print that's perfect for any yo...
View full detailsRock & Roll Denim Women's Oversized Natural Graphic Tee
PanhandleStyle # BW21T09029 This Oversized Graphic Tee brings an easy Western look with a natural color and bold bronc rider graphic. The short sleeve desig...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.