Panhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
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The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.
LS Rough Stock Turquoise/Multi Stripe
PanhandleRMB2S09527 Long sleeve shirt featuring a classic fit and button down collar with turquoise and multi-color striping. Single chest pocket with "PS" ...
View full detailsRock & Roll Denim Women's High Rise Wide Leg Jean
PanhandleStyle # BW6HD09777 Rock & Roll Denim brings effortless style with this high-rise wide-leg jean in a flattering light vintage wash. Featuring sc...
View full detailsRock & Roll Denim Women's V-Neck Ruched Tie Sweater Top
PanhandleStyle # BW22T09380 This Rock & Roll Denim Women's V-Neck Ruched Tie Sweater Top features a flattering natural color with long sleeves and a cla...
View full detailsRock & Roll Denim Men's Indigo Plaid Woven Sport Coat
PanhandleStyle # BM96C09647 Rock & Roll Denim Men's Indigo Plaid Woven Sport Coat features a classic indigo plaid woven construction with a regular fit ...
View full detailsRock & Roll Denim Men's Reflex Revolver Boot Cut Jean
PanhandleStyle # BM1RD09813 These Rock & Roll Denim Men's Reflex Revolver Boot Cut Jeans feature a light wash with a slim fit design and bootcut silhoue...
View full detailsRock & Roll Denim Women's Double Waistband High Rise Trouser
PanhandleStyle # BW5HD09757 Rock & Roll Cowgirl Women's Flawless Fit Medium Wash High-Rise Front Double Waistband Trouser Jeans — engineered for a sleek...
View full detailsRock & Roll Denim Women's Boot Cut Jean
PanhandleStyle # BW4RD09763 Rock & Roll Denim Women's Boot Cut Jean in medium vintage wash features flattering curve embroidered ribbing detail and a cl...
View full detailsRock & Roll Denim Men's Tek Core Snap Aztec Stripe Western Shirt
PanhandleStyle # BMN2S09467 The Rock & Roll Denim Men's Tek Core Snap Aztec Stripe Western Shirt features a striking moss green and multi-colored aztec ...
View full detailsRock & Roll Denim Men's Tek Core Snap Micro Stripe Western Shirt
PanhandleStyle # BMN2S09466 The Rock & Roll Denim Men's Tek Core Snap Micro Stripe Western Shirt combines performance with western style. Featuring a st...
View full detailsRock & Roll Denim Men's 1/4 Zip Camo Jersey Pullover
PanhandleStyle # BM91T09633 The Rock & Roll Denim Men's 1/4 Zip Camo Jersey Pullover combines rugged style with everyday comfort. Featuring a striking t...
View full detailsPanhandle Slim Men's Stretch Stripe Button Down Shirt
PanhandleStyle # SMB2S09566 The Panhandle Slim Men's Stretch Stripe Button Down Shirt features a classic brown and multi stripe print designed for everyday ...
View full detailsPanhandle Slim Women's Two Tone Retro Snap Western Shirt
PanhandleStyle # LWN2S09666 This Panhandle Slim Women's Two Tone Retro Snap Western Shirt features a classic olive and white color-blocked design with white...
View full detailsRock & Roll Denim Women's Western Stitch Bomber Jacket
PanhandleStyle # BW91D09835 The Rock & Roll Denim Women's Western Stitch Bomber Jacket combines classic western aesthetics with modern bomber silhouette...
View full detailsRock & Roll Denim Men's Tek Stretch Flannel Snap Shirt
PanhandleStyle # BMN2S09472 Rock & Roll Denim Men's Tek Stretch Flannel Snap Shirt combines classic western style with modern comfort. This olive and mu...
View full detailsRock & Roll Denim Men's 1/4 Snap Solid Melange Polo Shirt
PanhandleStyle # BM51T09587 The Rock & Roll Denim Men's 1/4 Snap Solid Melange Polo Shirt is a versatile blue short-sleeve shirt designed for comfort an...
View full detailsRock & Roll Denim Boy's 1/4 Snap Solid Melange Polo Shirt
PanhandleStyle # BB51T09588 Rock & Roll Denim Boy's 1/4 Snap Solid Melange Polo Shirt in charcoal features a comfortable short-sleeve design with a conv...
View full detailsRock & Roll Denim Men's 1/4 Snap Solid Melange Polo Shirt
PanhandleStyle # BM51T09589 The Rock & Roll Denim Men's 1/4 Snap Solid Melange Polo Shirt is a versatile natural color short-sleeve shirt designed for c...
View full detailsPanhandle Slim Women's Reversible Quilted Jacket
PanhandleStyle # DW92C09298 The Panhandle Slim Women's Reversible Quilted Jacket features a stunning wine and black colorway that works with any outfit. Thi...
View full detailsPanhandle Slim Women's Reversible Quilted Jacket
PanhandleStyle # DW92C09298 The Panhandle Slim Women's Reversible Quilted Jacket features a stunning brown and rust colorway that works with any outfit. Thi...
View full detailsPanhandle Slim Women's Natural Sherpa Jacket
PanhandleStyle # DW92C09297 The Panhandle Slim Women's Natural Sherpa Jacket combines comfort and style with its cozy sherpa construction. Featuring a natur...
View full detailsRock & Roll Denim Men's Koe Wetzel Denim Snap Western Shirt
PanhandleStyle # BMN2S09702 The Rock & Roll Denim Men's Koe Wetzel Denim Snap Western Shirt combines classic western style with modern comfort. This sol...
View full detailsRock & Roll Denim Men's Koe Wetzel Snap Western Shirt
PanhandleStyle # BMN2S09701 The Rock & Roll Denim Men's Koe Wetzel Snap Western Shirt features a solid camel color with long sleeves and pearl snap clos...
View full detailsRock & Roll Denim Men's Blue Stripe Snap Shirt
PanhandleStyle # BMN2S09433 The Rock & Roll Denim Men's Blue Stripe Snap Shirt combines classic Western style with modern comfort. This long-sleeve shir...
View full detailsRock & Roll Denim Men's Corduroy Snap Western Shirt
PanhandleStyle # BMN2S09444 This Rock & Roll Denim men's corduroy snap western shirt features a classic dark brown color with long sleeves and pearl sna...
View full detailsRock & Roll Denim Men's Woven Blue Plaid Sport Coat
PanhandleStyle # BM96C09643 The Rock & Roll Denim Men's Woven Blue Plaid Sport Coat features a classic blue plaid woven design perfect for elevated casu...
View full detailsRock & Roll Denim Men's Iridescent Dark Brown Woven Sport Coat
PanhandleStyle # BMN2S09433 The Rock & Roll Denim Men's Iridescent Dark Brown Woven Sport Coat combines classic tailoring with modern performance. This ...
View full detailsRock & Roll Denim Men's Black Western Sport Coat
PanhandleStyle # BM96C07487 The Rock & Roll Denim Men's Black Western Sport Coat combines classic western styling with modern functionality. Featuring R...
View full detailsRock & Roll Denim Men's Taupe Plaid Sport Coat
PanhandleStyle # BM96C10295 This Rock & Roll Denim sport coat features a sophisticated taupe plaid print with a regular fit design. The notch lapel and ...
View full detailsRock & Roll Denim Boy's Black Western Sport Coat
PanhandleStyle # BB96C07487 The Rock & Roll Denim Boy's Black Western Sport Coat combines classic western style with modern functionality. This black sp...
View full detailsRock & Roll Denim Boy's Plaid Woven Sport Coat
PanhandleStyle # BB96C09643 This Rock & Roll Denim Boy's Plaid Woven Sport Coat in blue combines classic style with everyday comfort. Featuring a regula...
View full detailsRock & Roll Denim Men's Tek Nylon Core White Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men's Tek Nylon Core White Snap Shirt combines comfort and performance in a versatile solid white desi...
View full detailsRock & Roll Denim Men's Tek Nylon Core Grey Snap Shirt
PanhandleStyle # BMN3S09641 The Rock & Roll Denim Men's Tek Nylon Core Grey Snap Shirt combines comfort and performance in a versatile solid grey design...
View full detailsPanhandle Slim Men's Stretch Diamond Print Button Down Shirt
PanhandleStyle # SMB2S09555 Panhandle Slim Men's Stretch Diamond Print Button Down Shirt in blue and multi features a classic diamond print design perfect f...
View full detailsPanhandle Slim Women's Wanted Round Up Graphic Tee
PanhandleStyle # LW21T09823 The Panhandle Slim Women's Wanted Round Up Graphic Tee features a striking large front graphic on a comfortable crew neck silhou...
View full detailsRock & Roll Denim Men's Flannel Tek Snap Western Shirt
PanhandleStyle # BMN2S09471 The Rock & Roll Denim Men's Flannel Tek Snap Western Shirt features a classic dark brown and multi plaid print in a comforta...
View full detailsRock & Roll Denim Men's Reflex White Pearl Snap Western Shirt
PanhandleStyle # BMN2S09439 Rock & Roll Denim's Snap Reflex Western Twill shirt in solid white combines classic western style with modern comfort. This ...
View full detailsRock & Roll Denim Men's College Game Day Polo Shirt
PanhandleStyle # BM51T09944 The Rock & Roll Denim Men's College Game Day Polo Shirt brings spirited style to game day in a striking maroon and white col...
View full detailsPanhandle Slim Men's Pearl Snap Plaid Western Shirt
PanhandleStyle # RMN2S09525 This Panhandle Slim Men's Pearl Snap Plaid Western Shirt features a striking blue and multi plaid print in a comfortable long sl...
View full detailsPanhandle Slim Women's Long Denim Black Dress
PanhandleStyle # LWD2R09660 This Panhandle Slim women's long denim dress in black combines classic style with practical comfort. Featuring long sleeves and ...
View full detailsPanhandle Slim Women's Horseshoe Sweater Vest
PanhandleStyle # LW38T09692 Panhandle Slim Women's Natural Western Horseshoe Embroidered Sleeveless Cropped Sweater Vest This classic western-inspired sweat...
View full detailsRock & Roll Denim Women's Denim Boot Stitch Blazer
PanhandleStyle # BW96T09818 Bring western sophistication to her wardrobe with the Women’s Denim Boot Stitch Blazer from Rock & Roll Denim. Perfect for b...
View full detailsRock & Roll Denim Women's Lurex Tank Top
PanhandleStyle # BW20T09381 This sleeveless tank top features a sophisticated evergreen color with eye-catching metallic accents throughout. Crafted from a ...
View full detailsRock & Roll Denim Women's Oversized Saddle Up Buttercup Graphic Tee
PanhandleStyle # BW21T09731 Rock & Roll Denim Women's Oversized Saddle Up Buttercup Graphic Tee in taupe is crafted from 100% cotton for comfort and dur...
View full detailsPanhandle Slim Boy's Blue Geo Print Snap Polo Shirt
PanhandleStyle # TB51T08972 The Boy's Blue Geometric Performance Snap Polo from Panhandle combines sharp western style with all-day comfort. Featuring a coo...
View full detailsRock & Roll Denim Boy's Blue Aztec Polo Shirt
PanhandleStyle # BB51T08719 The Rock & Roll Denim Boy's Blue Aztec Polo Shirt features a striking all-over aztec print in blue with a classic button col...
View full detailsRock & Roll Denim Boy's Mini Geo Aztec Polo Shirt
PanhandleStyle # BB51T08714 The Rock & Roll Denim Boy's Mini Geo Aztec Polo Shirt features a vibrant hot pink color with an eye-catching mini geo aztec ...
View full detailsRock & Roll Denim Boy's Mini Geo Aztec Print Polo Shirt
PanhandleStyle # BB51T08713 This teal polo shirt features a striking mini geo aztec print and short sleeves with a classic button collar. Crafted from a dur...
View full detailsRock & Roll Denim Boy's Tek Solid Aqua Pearl Snap Shirt
PanhandleStyle # BBN3S06797 The Boys' TEK Western Aqua Short Sleeve Shirt is a versatile choice for any wardrobe. Made from 95% polyester and 5% spandex rip...
View full detailsPanhandle
Westmoor Manufacturing is the parent company behind both Panhandle Slim and Rock & Roll Denim (along with Powder River Western Wear). Operating out of Fort Worth, Texas, this family-held business has been a staple in the Western fashion industry for generations, balancing traditional cowboy heritage with contemporary style.
1. Panhandle Slim (The Heritage Line)
Founded in 1946, Panhandle Slim is an iconic name in Western wear, famous for its deep roots in rodeo culture and classic cowboy styling.
-
The Claim to Fame: The brand rose to major prominence by perfecting and popularizing the traditional pearl snap shirt—originally marketed under styles like "The Gambler" to offer cowboys functional clothing that wouldn't rip if snagged on a fence or saddle.
-
Design & Aesthetic: Honors its authentic cowboy inspiration through retro western prints, border prints, and embroidery. They offer long-sleeve button-ups, performance polo shirts, and classic outerwear for men, women, and children.
-
Core Legacy: Known for historic collaborations with Western legends like country music duo Brooks & Dunn and World Champion bull rider Tuff Hedeman.
2. Rock & Roll Denim (The Modern Fashion Line)
Launched in 2009, Rock & Roll Denim (incorporating Rock & Roll Cowboy and Rock & Roll Cowgirl) was introduced to bring a fresh, trendy, and bold aesthetic to the modern Western lifestyle.
-
Premium Denim Focus: The absolute backbone of this brand is its extensive line of high-quality jeans. They specialize in multi-textured, striking back-pocket embroidery, varying washes, and specialized fits designed for life in and out of the saddle.
-
Popular Men's Cuts: Double Barrel (Relaxed Fit), Pistol (Straight Leg), and Revolver (Slim Fit). Available in standard bootcut, straight leg, and stackable options.
-
Popular Women's Cuts: Extra-stretch trouser jeans, low-to-high rise bootcuts, and fashion-forward bell-bottoms featuring unique detailing like cowhide accents or petal stitching.
-
-
The "ReFlex" Technology: Many of their core denim pieces feature "ReFlex" stretch denim technology, optimizing freedom of movement, comfort, and durability for arena riders and ranchers.
-
Apparel & Graphic Tees: Beyond jeans, Rock & Roll is widely known for eye-catching graphic t-shirts, hoodies, bold geometric snap shirts, and lightweight ripstop snap shirts. They also feature artist/celebrity partnerships, such as their popular collection with country-rock artist Koe Wetzel.