Free Fly Apparel

Stye # F0081-C209 Inspired by summers spent down at the lake, jumping off the dock, learning how to cast, and the warm nostalgia of carefree days s...

Style # F0077-C209 Outfitted with an original design inspired by your last trip to Hawaii, this comfy tee channels the aloha spirit with an illustr...

Style # WRIBLS-421 This layering-ready long sleeve is just the ticket when the day calls for a little bit of everything and a whole ‘lotta comfort....

Style # F0126-C209 Outfitted with a postcard-worthy scene featuring some prime shorebreak, the Vintage Surf Tee has the same soft, worn-in feel of ...

Style # FF682-C209 Keep your target top-of-mind with the Target Species Pocket Tee. With a small wordmark on the left chest pocket and a large orig...

Style # F0260-C004 Built from heavyweight cotton that’s been washed for a lived-in feel and cut in a laidback oversized fit, the Outdoor Specialist...

Style # F0232-P004 Inspired by the classic outfitter hats you'd find hanging behind the counter of your favorite fly shop, tackle store, or backwoo...

Style # F0099-C348 Around here, finding a pea crab in your oyster is a good omen. It means healthy reefs, clean water, and a little extra luck on y...

Style # F0098-C347 Wear the heron. Channel the heron. Be the heron. Inspired by the extremely patient, highly effective strategy of the lightning-f...

Style # FF566-421 Business in the front, party in the back. The Women’s Bamboo Shade Crossover Long Sleeve takes everything you loved about the ori...

Style # FF566-051 Business in the front, party in the back. The Women’s Bamboo Shade Crossover Long Sleeve takes everything you loved about the ori...

Style # MPASSPA-015 Meet the ultimate travel pant. Cut from a midweight technical fabric that lets you stretch out on long-haul flights, the Passag...

Style # LWH-421 The Bamboo Lightweight Hoodie is an ultra-lightweight layer built for long days on the water—equipped with a crossover hood and thu...

Style # LWH-P004 The Bamboo Lightweight Hoodie is an ultra-lightweight layer built for long days on the water—equipped with a crossover hood and th...

Style # MLWFLH-045 Diving head first into a pile of clouds. That’s what this Lightweight Fleece Hoodie feels like. Unreasonably soft. Incredibly li...

Style # MLWFLH-C005 Diving head first into a pile of clouds. That’s what this Lightweight Fleece Hoodie feels like. Unreasonably soft. Incredibly l...

Style # BBB447 Ready for a top drawer refresh? Our Bamboo Motion Boxer Brief is here to replace all your old pairs with an insanely soft, four-way ...

Style # Meet the ultra-lightweight version of our original Elevate fabric. Same durability and lightning-fast dry times—now in a featherweight desi...

Style # FF391720 The Free Fly Tide Chaser Mesh Cap in Vintage Camo is here to support your active lifestyle. Featuring a relaxed unstructured 5-pan...

Style # FF405032 A prime example of the “less is more” principle, the Standard Patch Performance Hat combines clean, no-fuss design with high-perfo...

Style # FF390032 Dive. Scoop. Gulp. Repeat. With an 84% success rate, pelicans are highly skilled fish-catchers—so it’s a safe bet to follow these ...

Style # FF505421 The sun and the sea. Everything you need, pretty much. An abstract, geometric design graces both sides of this relaxed-fit tee. Cu...

Style # FF486051 Dive. Scoop. Gulp. Repeat. With an 84% success rate, pelicans are highly skilled fish-catchers—so it’s a safe bet to follow these ...

Style # FF665033 With an original design inspired by the colors and species from our favorite tropical fisheries on the back, the Wild Pursuits Poc...

Style # FF682022 Keep your target top-of-mind with the Target Species Pocket Tee. With a small wordmark on the left chest pocket and a large origin...

Style # WBTWB420 Whether the forecast calls for bell-to-bell surf sessions, beach volleyball with the crew, or just kicking back under a palm tree,...

Style # WSSWB820 When the forecast calls for bell-to-bell surf sessions, reach for the Wavebound Surf Short. The wide waistband provides a secure, ...

Style # FF030420 Clocking in at a featherweight 88 GSM (a number so low, it made this copywriter double-check two different product decks and tripl...

Style # FF030022 Clocking in at a featherweight 88 GSM (a number so low, it made this copywriter double-check two different product decks and tripl...

Style # FF336300 Clocking in at a featherweight 88 GSM (a number so low, it made this copywriter double-check two different product decks and tripl...

Style # FF336420 Clocking in at a featherweight 88 GSM (a number so low, it made this copywriter double-check two different product decks and tripl...

Style # WPKLG440 “Holy smokes.” “Wow.” “Are you for real?” All common reactions to the wildly soft and barely there feel of our All Day fabric. Wit...

Style # WALDTA440 “Holy smokes.” “Wow.” “Are you for real?” All common reactions to the wildly soft and barely there feel of our All Day fabric. Wi...

Style # WELWT022 Meet the ultra-lightweight version of our original Elevate fabric. Same durability and lightning-fast dry times—now in a featherwe...

Style # WELWT663 Meet the ultra-lightweight version of our original Elevate fabric. Same durability and lightning-fast dry times—now in a featherwe...

Style # WELWT420 Meet the ultra-lightweight version of our original Elevate fabric. Same durability and lightning-fast dry times—now in a featherwe...

Style #  Meet the fitted version of our Elevate Lightweight Tee. Same durability and lightning-fast dry times, now in a performance-oriented fit th...

Style # FF611420 Meet the fitted version of our Elevate Lightweight Tee. Same durability and lightning-fast dry times, now in a performance-oriente...

Style # MFT665 Our Flex fabric might be from the future. With a luxe, weighty drape, mind-blowing softness, and a laundry list of performance benef...

Style # MFT022 performance benefits like temperature regulation, UPF 50, and four-way stretch? Yeah, definitely from the future. Our Bamboo Flex Te...

Style # MFT443 Our Flex fabric might be from the future. With a luxe, weighty drape, mind-blowing softness, and a laundry list of performance benef...

Style # BBB300 Ready for a top drawer refresh? Our Bamboo Motion Boxer Brief is here to replace all your old pairs with an insanely soft, four-way ...

Style # F0242439 If you’re looking for uninhibited freedom of movement, the classic feel of cotton, quick-dry performance, the comfort of 4-way str...

Style # F0242720 If you’re looking for uninhibited freedom of movement, the classic feel of cotton, quick-dry performance, the comfort of 4-way str...

Style # FF569334 The Reverb Short is a jack-of-all-trades performance short, designed to handle whatever your day has in store. Part athletic short...

Style # FF309015 Meet the Palmera Trunk's cool older brother. We took the same wildly soft, quick-dry stretchy fabric that made the trunk such a hi...

Style # FF309334 The Palmera Hybrid Short packs a punch in the performance department, while still looking sharp enough for occasions where showing...